“Yamaha’s Whitetail Diaries” Premiers on NBC Sports Outdoors August 15

Sixth Season Captures the Thrill of Whitetail Hunting

logo.2012.yamaha.red.jpgCYPRESS, Calif. – August 6, 2012 – The sixth season of “Yamaha’s Whitetail Dairies” will air on NBC Sports Outdoors, part of the NBC Sports Group, starting Wednesday, August 15, at 1:00 p.m. EDT. The show will feature all-new compelling stories capturing the thrill of chasing North America’s most sought after game animal -- the whitetail deer. Yamaha Outdoors is the title sponsor of the show, which is produced by CarecoTV.

Through guest appearances, expert commentary, product features and valuable insight from the field all wrapped around hunting adventures, Whitetail Diaries brings viewers some of the best hunting stories from across the nation. The popular 22-week hunting series will air on NBC Sports Outdoors each Wednesday at 1:00 p.m. ET and each Saturday at 8:00 a.m. ET, and will also be available online at www.carecotv.com and at www.whitetaildiaries.com.

Fans can also catch the action and watch for product and hunt giveaways on the “Whitetail Diaries” YouTube (http://www.youtube.com/whitetaildiaries) and Facebook (http://www.facebook.com/WhitetailDiaries) pages and Yamaha Outdoors Facebook page (http://www.facebook.com/YamahaOutdoors).

“Yamaha’s Whitetail Diaries continues to show you how and where to hunt deer while using proven gear and tactics,” said Wade Middleton, president of CarecoTV. “We put hunters and hunting gear through their paces in real world situations. Yamaha’s Grizzly ATVs and Rhino SxS vehicles have proven their mettle time and again in the field whether we’re planting food plots, stalking big deer or hauling them out. Thanks to Yamaha for sponsoring the Whitetail Diaries.”

“Whitetail Diaries gets more exciting with each new season as we continue to integrate new tactics, new locations and the latest Yamaha vehicles,” said Steve Nessl, marketing manager for Yamaha’s ATV and Side-by-Side (SxS) vehicle group.  “Yamaha is proud to sponsor the Whitetail Diaries, and we look forward to seeing the new season on NBC Sports Outdoors.”

Follow Yamaha Outdoors on Facebook at www.facebook.com/yamahaoutoors.

About CarecoTV

CarecoTV has a rich history of developing highly effective, industry specific marketing programs for a diverse collection of clients ranging from small start-up companies to Fortune 500 companies. By providing dynamic outdoor programming to networks including NBC Sports Outdoors, FOX Sports Net, and other national and regional networks, CarecoTV positions clients to outperform the competition. CarecoTV owns and produces an impressive collection of instructional outdoor television programs including Americana Outdoors, Yamaha’s Whitetail Diaries, Cabela’s Fisherman’s Handbook, BoatU.S. Collegiate Bass Fishing Championship Series, Hunter’s Handbook, Cabela’s IFA Redfish Tour, Fishing & Hunting Texas, Chronicles of the Hunt, and Deer Gear. Additional services provided include high-definition video production, multiplatform advertising, airtime acquisition, event promotion and editing. With such a comprehensive offering of programming, networks and services, CarecoTV is uniquely equipped to assist its clients with accomplishing their marketing goals.

About Yamaha Motor Corp., U.S.A.

Yamaha Motor Corporation, U.S.A., (YMUS), a leader in the motorsports market, makes the toughest, most capable and versatile ATV and Side-by-Side vehicles. The company’s ever-expanding product offerings also include motorcycles, outboard motors, personal watercraft, snowmobiles, boats, outdoor power equipment, accessories, apparel and much more. YMUS products are sold through a nationwide network of dealers in the United States.

Headquartered in Cypress, Calif., since its incorporation in 1976, Yamaha also has facilities in Wisconsin and Georgia, as well as factory operations in Tennessee and Georgia. For more information on Yamaha, visit www.yamaha-motor.com.

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