American Honda Includes Powersports, Power Equipment Dealers in Environmental Leadership Program

American Honda Includes Powersports, Power Equipment Dealers in Environmental Leadership Program

American Honda Includes Powersports, Power Equipment Dealers in Environmental Leadership Program

Voluntary program encourages recycling, reduced use of energy and water


TORRANCE, Calif., May 12, 2015 – Building on the success of the Honda Environmental Leadership Program through its automobile dealers’ reduced environmental footprint, American Honda today announced the voluntary program’s expansion to include its powersports dealers, as well as power-equipment dealers, marine dealers and engine distributors.


Honda provides strategic counseling in areas such as lighting, heating, cooling, water fixtures and recycling. The Honda “Green Dealer” Guide, a 93-page energy-efficiency roadmap available for download at, provides additional guidance. Dealers and distributors who quantifiably reduce their environmental impact can also qualify to earn a Honda Environmental Leadership Award, introduced in 2011 as a part of the company’s comprehensive approach to environmentally responsible operations. Once participating dealers have completed upgrades, results are verified by a third-party evaluator, and a participating dealer’s score can qualify it for one of three achievement levels—Silver, Gold or Platinum. Sixty-five automobile dealers have reduced their energy consumption by 10 percent or more in the past three years, and one has achieved “Electric Grid Neutral” status. (“Electric Grid Neutral” means the dealership produces as much as or more energy from renewable energy sources than it consumes from its local electric utility over a one-year period.)


“We’re pleased to announce the expansion of the Honda Environmental Leadership Program to our powersports dealers,” said Michael Rizner, American Honda Manager of Motorcycle Dealer Development. “Environmental awareness is an important part of being a responsible corporate citizen, and the automobile dealerships who have participated in the program have demonstrated that not only is the program capable of reducing the dealer’s environmental impact but it can also assist in reducing overhead. We’re looking forward to helping more powersports dealerships reduce their environmental footprints by enrolling in this program.”


“As part of our forward-thinking culture, American Honda brings this unique program opportunity to a wide variety of dealerships across the country,” said Alan Battin, American Honda Manager of Dealer Development, Power Equipment Division. “During the initial Honda Environmental Leadership Program launch, I worked with several automobile dealerships where significant reductions in energy consumption and utility expenses were successfully achieved. Building on this powerful momentum, we’re now exploring additional opportunities with our Marine and Power Equipment Dealerships, as well as Engine Distributors.”


Two Honda Powersports dealers and three Honda Power Equipment dealers/distributors have qualified for awards.



SoCal Honda Powersports: Carson, CA



Honda Powersports of Troy: Troy, OH

J&I Power Equipment: Olympia, WA

Engine Power (distributor): Oconomowoc, WI

MTA Distributor: Whites Creek, TN


For more information, please visit




About Honda Powersports

American Honda Motor Co., Inc. was established in 1959 and is the sole distributor of Honda motorcycles, scooters, ATVs and side-by-sides in the U.S. The American Honda Motorcycle Division is responsible for the sales, marketing, and operational activities for these products through authorized Honda dealers. For more information on Honda products, go to


About Honda Power Equipment

Honda Power Equipment, a division of American Honda Motor Co., Inc., manufactures and markets a complete range of outdoor power equipment, including outboard marine engines, general purpose engines, generators, lawn mowers, pumps, snow blowers, tillers and trimmers for commercial, rental and residential applications. Its comprehensive product line consists exclusively of 4-stroke engines.


Information for media regarding Honda products is available at

Consumer information regarding Honda products is available at

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