BRP and the F1 Grand Prix Du Canada: A Perfect Fit

BRP and the F1 Grand Prix Du Canada: A Perfect Fit


logo.2013.brp.jpgValcourt, Québec, May 30, 2013 – BRP (TSX:DOO) is making its debut at the Formula One (F1) Grand Prix du Canada on June 7-8-9, 2013 at Circuit Gilles Villeneuve in Montréal, Québec. While BRP has, for the third straight year, designed and produced the winning trophies, it will welcome the public at its booth near the Pont du Cosmos. BRP has also loaned 40 Can-Am vehicles to be used by F1 teams and race administration. 

“We are very pleased to have BRP as a partner this year,” said François Dumontier, president and CEO of Octane Racing Group Inc., promoter of the Formula 1 Grand Prix du Canada. “To have a Québec-based manufacturer and reputed company like BRP exhibit its products and have access to their high end vehicles is certainly a great help.” 

BRP will further host all F1 fans at its booth, and provide an opportunity for all to have their photograph taken with the 2013 F1 Grand Prix du Canada 1st place trophy. A display of many of its products will be presented to the general public, and they will have the chance to participate in a contest. BRP will also have a special karting display, including a kart simulator, to highlight the 30th anniversary of Rotax kart engines. 

“All F1 pilots started their careers on racing karts. Considering that BRP’s Rotax engines have been powering karts for the past 30 years, many F1 champions, such as Jenson Button and Kimi Räikkönen, participated in the Rotax MAX Challenge,” said José Boisjoli, president and CEO. “Racing goes back a long way at BRP. We started with Ski-Doo and Lynx snowmobile racing, Sea-Doo PWC World Championships, and the Grand National Cross Country series for ATVs and SSVs. It is a logical–and thrilling–step for us to participate in such a premium powersports event.”

Car racing and BRP are closely linked. BRP organizes the annual Rotax MAX Challenge racing series that culminates with the Grand Finals, playing host last year in Portugal to over 275 racers from among 60 countries. The winner of these Grand Finals over the past two years were racing for Canada – Ben Cooper (2012) and Pier-Luc Ouellette (2011) – and they will both be on site during a special karting event on Friday. This year’s Rotax MAX Grand Finals will be in held in New Orleans, Louisiana – the first time in North America. 

Forty BRP vehicles will be circulating at Circuit Gilles Villeneuve during race weekend. Three of these, Can-Am Commander side-by-side vehicles, have been on site for three months now helping to prepare the scene for the great race.

About BRP 

BRP is a global leader in the design, development, manufacturing, distribution and marketing of powersports vehicles. Distributed in 105 countries, its portfolio of brands and products includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am all-terrain and side-by-side Page 2 vehicles, Spyder roadsters, Evinrude outboard engines, as well as Rotax propulsion systems. BRP employs approximately 6,800 people worldwide.

About Octane Racing Group Inc. 

A Canadian company established in Montréal, Octane Racing Group Inc. is the promoter of the Formula 1 Grand Prix du Canada by virtue of an agreement made with Formula One Administration Limited and Formula 1 World Championship Limited (together the holder of commercialization rights to F1).

Sea-Doo, Ski-Doo, Lynx, Evinrude, Can-Am, Spyder, Rotax and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates.