BRP Returns to AIMExpo presented by Nationwide for
Third Consecutive Year as an OEM Participant
Latest Can-Am, Sea-Doo and Ski-Doo Products by BRP
Will Be Highlighted in Columbus
IRVINE, Calif. (May 17, 2017) – The American International Motorcycle Expo presented by Nationwide (AIMExpo) announced today the return of BRP, a global manufacturer of powersports vehicles and propulsion systems, to the AIMExpo show floor for the third consecutive year. Iconic brands Can-Am, Sea-Doo and Ski-Doo will be showcased when the 2017 event takes place on September 21-24 at the Greater Columbus Convention Center in Columbus, Ohio.
Boasting one of the most innovative and diverse ranges of products extending across three unique brands, dealers and enthusiasts will have the opportunity to get an up-close view of the newest 2018 models, products and accessories for a variety of segments – on or off-road, on the water, or in the snow. BRP will also unveil products that will make their public debut in Columbus.
“AIMExpo’s move to Columbus for 2017 was one of the deciding factors for us returning for a third year,” said Delton Bohlman, Director, Global Business and Dealer Development, BRP. “Columbus’ proximity to a high concentration of U.S. dealerships and a significant amount of the American population is important as we work to connect the BRP family of brands with powersports enthusiasts.”
Headlining BRP’s presence in Columbus will be flagship models like the Can-Am Maverick X3 and the successful, three-wheeled Can-Am Spyder. These 2018 models, as well as personal watercraft from Sea-Doo and snowmobiles from Ski-Doo, will be on full display on the show floor.
“The return of BRP and its array of innovative brands and products contributes significantly to the vibrancy of the show, and is reflective of our retailer attendee’s broad scope of showroom offerings and the diverse interests of powersports consumers,” said Cinnamon Kernes, Show Director, AIMExpo presented by Nationwide. “The event platform is designed to create energy and enthusiasm around new products, and we welcome the opportunity to showcase a number of new BRP models to the public as AIMExpo presented by Nationwide shines a spotlight on the powersports industry this September in Columbus.“
Stop by the BRP booth (#2229) on the AIMExpo show floor to see the innovation and performance first-hand this September 21-24.
Be sure to stay tuned to the AIMExpoUSA.com website and keep up to date on exciting news as it happens by visiting AIMExpo’s social media pages. “Like” the American International Motorcycle Expo on Facebook, and “Follow” on Twitter or Instagram: @AIMExpo.
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About American International Motorcycle Expo presented by Nationwide
The American International Motorcycle Expo presented by Nationwide (www.aimexpousa.com) was created to serve as the catalyst to bring together industry, press, dealers and consumers in a single arena that creates a grand stage for motorcycling and powersports in the U.S. and North America, and delivers an efficient and energetic market-timed expo platform for B2B and B2C in the greater powersports industry. AIMExpo presented by Nationwide is the single most important event of its type in the North American market and has international impact within the motorcycling and powersports community. AIMExpo presented by Nationwide is produced by the Motorcycle Industry Council (www.mic.org).
About the Motorcycle Industry Council
The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, development of data communications standards, activities surrounding technical and regulatory issues, and the American International Motorcycle Expo. As a not-for-profit, national industry association, the MIC seeks to support motorcyclists by representing manufacturers, distributors, dealers and retailers of motorcycles, scooters, ATVs, ROVs, motorcycle/ATV/ROV parts, accessories and related goods and services, and members of allied trades such as insurance, finance and investment companies, media companies and consultants.
The MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at www.mic.org.
Nationwide, a Fortune 100 company based in Columbus, Ohio, is one of the largest and strongest diversified insurance and financial services organizations in the U.S. and is rated A+ by both A.M. Best and Standard & Poor’s. The company provides a full range of insurance and financial services, including auto, commercial, homeowners, farm and life insurance; public and private sector retirement plans, annuities and mutual funds; banking and mortgages; excess surplus, specialty and surety; pet, motorcycle and boat insurance. For more information, visit http://www.nationwide.com.
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