CAN-AM PARTNERS WITH PERFORMANCE ICON KEN BLOCK

CAN-AM PARTNERS WITH PERFORMANCE ICON KEN BLOCK

CAN-AM JOINS PERFORMANCE ICON KEN BLOCK

 

Ken Block celebrates the newest additions to his Hoonigan fleet: a Can-Am Maverick MAX X rs 1000R

Turbo side-by-side vehicle and a Ski-Doo Summit X snowmobile. © BRP 2015

 

   Gymkhana viral video mogul becomes Can-Am brand ambassador

   Can-Am / Ski-Doo vehicles now official part of Block’s Hoonigan lifestyle

 

 

Valcourt, Québec, Canada, December 23, 2015 – BRP (TSX:DOO) has a new agreement with “Gymkhana”

viral video star and racing icon, Ken Block. The agreement between the two high-octane brands will

bolster the  Can-Am authority in the off-road powersports and performance enthusiast industries.

 

Block, who is a talented World Rally Championship racer, X Games medalist and viral video

trailblazer, is now an official ambassador for the Can-Am brand. Block and his Hoonigan team are

joining with BRP to highlight the performance capabilities of the Can-Am Maverick side-by- side

vehicle.

 

Block and BRP’s Can-Am brand will each feature heart-pounding content across their numerous

platforms. Follow @CanAmOfficial on Instagram, Can-Am Off-Road on Facebook, as well as Ken Block on

Facebook and @kblock43 on Twitter  and Instagram.

 

“Ken Block is the essence of an action-sports athlete and marketer, having proven himself on the

race track and as an enthusiast brand extraordinaire,” said Marc-André Dubois, director, Global

Marketing, Can-Am Off-Road. “His entertaining nature, video feats and jaw-dropping

driving skills all speak directly to the core of those passionate about performance, a quality that

remains a fundamental pillar for the Can-Am brand.”

 

“I’m really stoked about my new deal with BRP,” said Block. “I live a very active outdoor lifestyle

at home in Park City, Utah, and being able to add awesome recreational products like the Can- Am

Maverick MAX X rs 1000R Turbo vehicle to my fleet is going to get me outside with my family even

more. There’s so much awesome terrain to explore out here and to be able to do so in a fun

side-by-side with my kids tagging along? That’s just going to let us make a lot of great memories

together. I can’t wait!”

 

For more information about Ken Block, visit  www.hooniganracing.com.

 

 

About BRP

BRP (TSX:DOO) is a global leader in the design, development, manufacturing, distribution and

marketing of powersports vehicles and propulsion systems. Its portfolio includes Ski-Doo and Lynx

snowmobiles, Sea-Doo watercraft, Can-Am all-terrain and side-by-side vehicles, Can-Am Spyder

roadsters, Evinrude and Rotax marine propulsion systems as well as Rotax engines for karts,

motorcycles and recreational aircraft. BRP supports its line of products with a dedicated parts,

accessories and clothing business. With annual sales of over CA$3.5 billion from 107 countries, the

Company employs approximately 7,600 people worldwide.

www.brp.com

@BRPnews

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