Cequent Performance Products Debuts at the Woodward Dream Cruise

Cequent Performance Products Debuts at the Woodward Dream Cruise

vendor.2014.draw-tite.trailer-billboard.jpgPLYMOUTH, Mich. – Cequent™ Performance Products, North America’s largest manufacturer of towing and trailer products, made its Woodward Dream Cruise debut during this year’s 20th annual event.

The company’s 22-foot by 10-foot mobile advertisement featured Draw-Tite® and Reese® – two of Cequent’s most popular brands. The moving billboard traveled in a loop from Ferndale to Pontiac, covering more than one hundred miles during the two-day cruise.

“Having our headquarters located in nearby Plymouth, coupled with Cequent’s exclusive focus on automobile accessories, made taking part in the Dream Cruise a natural fit,” said Russell Brezezinski, Product Manager.

The Woodward Dream Cruise is a classic car event held in Metro-Detroit along Woodward Avenue. The event spans throughout numerous area towns and brings in an estimated one million attendees.

Visit our Facebook page to see the rolling billboard on its debut route.

About Cequent™ Performance Products, Inc.

Cequent Performance Products, Inc. is the industry’s largest manufacturer of towing and trailer aftermarket products. Each product is engineered and tested to meet and often exceed the industry’s highest standards. Product focuses include vehicle specific trailer hitches, electric trailer brake controls, fifth wheel hitches, gooseneck hitches, weight distribution systems, cargo management, custom designed and standard electrical harnesses, trailer jacks, couplers and more. Brand names include: Bargman®, Bulldog®, Draw-Tite®, Fulton®, Hidden Hitch®, Pro Series™, Reese®, ROLA®, Tekonsha®, Tow Ready® and Wesbar®. Cequent is a subsidiary of TriMas Corporation. For more information, visit www.CequentGroup.com.

About TriMas

Headquartered in Bloomfield Hills, Michigan, TriMas Corporation (NASDAQ: TRS) provides engineered and applied products for growing markets worldwide. TriMas is organized into six reportable segments: Packaging, Energy, Aerospace & Defense, Engineered Components, Cequent APEA and Cequent Americas. TriMas has approximately 6,000 employees at more than 60 facilities in 17 countries. For more information, visit www.trimascorp.com.

Bargman®, Bulldog®, Draw-Tite®, Fulton®, Hidden Hitch®, Pro Series™, Reese®, ROLA®, Tekonsha®, Tow Ready® and Wesbar® are either registered trademarks or trademarks of Cequent Performance Products in the United States and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners. 

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