Cequent Performance Products Donates to ALS

Cequent Performance Products Donates to ALS

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logo.2013.cequent.jpg PLYMOUTH, Mich. – Cequent™ Performance Products, North America’s leading manufacturer of towing and trailer products, is proud to announce its support of the ALS Association with its participation in the Ice Bucket Challenge and subsequent donation to the cause.

Cequent was nominated via social media by its customers at etrailer. Several CPP employees then took part in the challenge which was videotaped and posted online. Donations were also made to the ALS Association by Cequent as well as by employees in Tekonsha, Mich.; Mosinee, Wis.; and Plymouth, Mich.

“It makes me proud to see our employees come together to take part in a movement like this,” said Tom Benson, President of Cequent Performance Products. “We have a great team here at Cequent and efforts like this showcase the solidarity I see every day.”

According to the ALS Association, as many as 30,000 Americans are living with this disease at any given time. The progressive neurodegenerative disease affects nerve cells in the brain and spinal cord. Overall, the Ice Bucket Challenge generated $115 million dollars.

Cequent’s Ice Bucket Challenge can be viewed here: http://bit.ly/CequentIceBucketChallenge

About Cequent™ Performance Products, Inc.

Cequent Performance Products, Inc. is the industry’s largest manufacturer of towing and trailer aftermarket products. Each product is engineered and tested to meet and often exceed the industry’s highest standards. Product focuses include vehicle specific trailer hitches, electric trailer brake controls, fifth wheel hitches, gooseneck hitches, weight distribution systems, cargo management, custom designed and standard electrical harnesses, trailer jacks, couplers and more. Brand names include: Bargman®, Bulldog®, Draw-Tite®, Fulton®, Hidden Hitch®, Pro Series™, Reese®, ROLA®, Tekonsha®, Tow Ready® and Wesbar®. Cequent is a subsidiary of TriMas Corporation. For more information, visit www.CequentGroup.com.

About TriMas

Headquartered in Bloomfield Hills, Michigan, TriMas Corporation (NASDAQ: TRS) provides engineered and applied products for growing markets worldwide. TriMas is organized into six reportable segments: Packaging, Energy, Aerospace & Defense, Engineered Components, Cequent APEA and Cequent Americas. TriMas has approximately 6,000 employees at more than 60 facilities in 17 countries. For more information, visit www.trimascorp.com.

Bargman®, Bulldog®, Draw-Tite®, Fulton®, Hidden Hitch®, Pro Series™, Reese®, ROLA®, Tekonsha®, Tow Ready® and Wesbar® are either registered trademarks or trademarks of Cequent Performance Products in the United States and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners. 

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