Harris Tire Company and TBC Brands Team Up To Bring the First-Ever Duck Commander Tires to Market

Harris Tire Company and TBC Brands Team Up To Bring the First-Ever Duck Commander Tires to Market

logo.2014.duck-commander.jpgPalm Beach Gardens, Fla. – August 5, 2014 – TBC Brands, in partnership with respected Southeastern wholesaler Harris Tire Company, is excited to announce the Summer 2014 introduction of two exclusive Duck Commander branded tire lines into the consumer replacement tire market. The all-new “Duck Commander All-Terrain” and “Duck Commander Mud Terrain” lines are the first tires to carry the iconic Duck Commander stamp and brand name and feature eye-catching aggressive tread designs, stylized outline white letter sidewalls, and popular sizing for a wide variety of SUVs, Jeeps, and pickups.

Harris Tire Co., which reached a licensing agreement with Louisiana’s Robertson family – stars of the reality show Duck Dynasty and proprietors of the Duck Commander brand – is the exclusive distributor of the lines in the Southeast, and has partnered with TBC Brands to distribute the lines throughout the rest of North America.

“When Harris first approached us about this venture, we were very excited about the special opportunities this project would create for both tire dealers and consumers, especially recreational and off-road enthusiasts. The Duck Commander tires will add a sense of fun and adventure to any vehicle and we are very happy to be the co-distributor of them with our friends at Harris Tire,” said Marty Krcelic, executive vice president of sales for TBC Brands.

“What started as a casual conversation with the Duck Commander patriarch, Phil Robertson, quickly became a reality once TBC signed onto the project. We are very proud of this new partnership and look forward to making these tires accessible to everyone throughout North America,” said Ken Harris, Jr., president of Harris Tire. “These new tire lines go hand-in-hand with Duck Commander’s existing relationships with NASCAR and LINE-X.  And, the use of the Duck Commander brand will be a unique and fresh endeavor in the independent tire market, offering a quality product with a globally recognizable brand name manufactured domestically by Cooper Tire & Rubber Company.”

The lines will be available on a size-by-size basis beginning in August and continuing through October. 


Headquartered in Palm Beach Gardens, FL, TBC Brands, a company under TBC Corporation, is one of the world’s largest marketers of private brand tires. TBC Brands represents thirteen powerful tire brands including Multi-Mile, Eldorado, Sumitomo, Harvest King, Power King, and Towmax, and specializes in passenger, commercial, farm, and specialty tires. TBC Brands’ tires are manufactured to exacting manufacturing standards and offer consumers superior value vs. the comparable brand name competition. Independent tire dealers consistently rate TBC Brands high in Product Availability, Line Coverage, Delivery, Product Innovation, and Best Overall Brand.


Harris Tire Company is a third generation family owned and operated wholesale distributer based out of Troy, AL. Harris Tire Company was founded in 1966 and has had nearly 50 years of experience in the wholesale tire industry. With six locations across the southeast, Harris Tire services Alabama, Mississippi, Georgia, Florida, North Carolina, South Carolina, Virginia, Louisiana, and Tennessee. Harris Tire Company specializes in most all tire needs, offering both major and private brands such as Goodyear, Cooper, Telstar, and Summit. Since the opening of its first branch Harris Tire has been committed to bringing the independent tire retailer a quality product with superior and unmatched service.


Duck Commander is a family-owned and operated business that was established in 1972 by Phil Robertson and is based in West Monroe, Louisiana. What began as a duck call-centered company has grown into a multi-million dollar empire under the guidance of current CEO, Willie Robertson. Duck Commander products, which now include much more than just duck calls, have been sold in all 50 states and in several countries and encompasses lifestyle brands including Duck Commander duck-hunting merchandise, Buck Commander deer-hunting merchandise, Duck Commander Family Foods, and more. Each of the Duck Commander brands was created with a focus on bringing families together.