Lund™ announces the release of Latitude™ Nerf Bars and the Modular Rock Rail System

Lund™ announces the release of Latitude™ Nerf Bars and the Modular Rock Rail System

logo.2014.lund.jpgBuford, GA – April 11, 2014 – Lund™ continues to be the one-stop-shop for the broadest selection of premium Nerf Bars. Latitude’s™ exclusive, patent-pending design features a unique “W” design that lowers the stepping surface for drivers and passengers to enter and exit lifted vehicles with ease. Swaged step pads provide maximum traction and add to the off-road appeal. Lund Latitude™ is manufactured from 3” round steel tubing with welded steel end caps, with easy no-drill brackets, all backed by a limited lifetime warranty. These Nerf Bars are available in 304 Stainless Steel or in a Black Powder coated finish with matching step pads.

Additional step pads can be purchased separately for those enthusiasts who like the black and chrome combination.

The Lund™ Modular Rock Rail System is a new entry into the rock rail category. This patent-pending design features a unique modular step system that allows you to choose not only from various styles of steps but also caters to the off roader who needs a little extra clearance. Simply remove the steps before your excursion and let the Rock Rail protect your lower rocker panels. The Lund™ Rock Rail has been designed for specific year/make/model. The Long Step or Short Step options simply bolt to the rail for easy driver/passenger entry and exit. The Rock Rail Modular System is available in four configurations including Rock Rail (only), Rock Rail Two-Step, Rock Rail Four-Step and Rock Rail Long Step. Manufactured from durable 3mm mild steel featuring a rugged textured black powder coat finish, and is backed by a Limited Lifetime Warranty. Available for Chevrolet, Dodge, Ford, Jeep and Toyota applications.


Lund International CEO Mitch Fogle stated:

“Running Boards and Nerf Bars are core to the truck and Jeep markets. Because of our core competencies, history of innovation, and can-do attitude, LUND International® is positioned to develop exciting and market-changing products in current new categories that meet or exceed owner’s expectations.”

About Lund International

Lund International Holding Company is a leading designer, manufacturer, and marketer of branded automotive aftermarket accessories for a full assortment of passenger cars and light trucks, as well as the heavy truck category. Its products include Ventvisors®, hood shields, floor mats, fender flares, tonneau covers, storage boxes, running boards, PowerStep™, BedXTender™ and BedStep®, among others. Lund offers the industry’s broadest range of functional body and appearance products that provide customers with ways to customize and personalize their vehicles.

For more information about Lund, please visit