LUVERNE Achieves Platinum Status with SEMA Data Co-Op

Platinum Data makes it Easy for End-User to Utilize


LUVERNE Achieves Platinum Status with SEMA Data Co-Op

Platinum Data makes it Easy for End-User to Utilize

Brandon, South Dakota – April 19, 2017 - LUVERNE Truck Equipment, an American manufacturer of truck, SUV and work van accessories since 1963, has achieved platinum status with SEMA Data Co-Op. Platinum is the highest status rating that can be achieved through the data management organization.

With LUVERNE offering over 1,300 SKUs, we know how important it is to provide accurate and timely data to our customers. Being platinum status means LUVERNE has provided every applicable data field in the SEMA Data Co-Op (SDC) score card. Platinum data provides nearly 60 PIES (product) fields and ACES (application and fitment) data, making it a complete set of information to build detailed product listings with descriptions, digital assets including images and videos, tariff codes and sales metrics. This data makes it easy for retailers to create impressive and informative product listings.

These information-rich product listings allow the consumer to gain a full understanding of what they are buying and how it will benefit them. According to SDC, end-users of the data are more likely to build listings from platinum suppliers than from suppliers with a lower data status.

Tim Hau, CIO of LUVERNE stated, “One of LUVERNE’s goals is to be the best at data distribution in the industry. We look forward to continuing to expand on our relationship with SDC.”


About LUVERNE Truck Equipment: LUVERNE has been manufacturing quality automotive accessories in the United States since 1963. Headquartered in Brandon, SD, our brand is nationally known and respected. Our product line offers a broad base of upscale aftermarket accessories for pickups, vans and SUVs. Our products are primarily made from high-quality stainless steel, mild steel and aluminum. Some of our easily recognizable products include our Baja Steps™, Grip Steps™, Regal 7 Oval Steps™, Baja Guard™, Prowler Max Grille Guard™ and Tuff Guard®.

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