Magellan Wins Prestigious TU-Automotive Award

Magellan Wins Prestigious TU-Automotive Award

Magellan Wins Prestigious TU-Automotive Award


eXplorist TRX7 Off-Road Navigator Recognized as Best Aftermarket Telematics Product/Service


Santa Clara – June 8, 2016Magellan has been recognized by TU-Automotive as the 2016 Best Aftermarket Telematics Product/Service for its eXplorist TRX7 off-road navigator.  This award is a reflection of Magellan’s continued commitment to bring innovative GPS navigation devices of the highest quality to market.  The award was announced on June 7th at the TU-Automotive Awards Ceremony in Novi, Michigan, the day before the annual TU-Automotive Detroit Conference and Exhibition.


The TU-Automotive Awards are the most prestigious and anticipated awards in the connected car and automotive technology industry, and we couldn’t be more proud to receive this year’s Best Aftermarket Telematics Product Award,” said Stig Pedersen, associate vice president of product management for Magellan.  “The TRX7 has been a work in progress for several years, and it is very gratifying to have the judges at TU-Automotive validate our efforts.”


Designed for off-road enthusiasts, the Magellan eXplorist TRX7 is the most complete off-road navigation device.  It offers the most comprehensive trail database, improved driver safety, a superior user experience with detailed 3D maps, and community-generated tracks at an exceptional out-of-the-box value. 


The device features a 7″ high-resolution touchscreen protected by a ruggedized IP67 shock-resistant casing, includes a genuine RAM mount (depending on model), hi-res (to 10 meters) 3D and 2D topo base map views, and an easy to use interface for following trails, recording tracks, and marking waypoints. Crowd-sourced tracks provide a constantly updating library, allowing users to plan adventures, add pictures and comments, and share with other off-roaders.  The TRX7 includes many safety features such as Backtrack, Off-trail Notifications and Waypoint alerts to ensure a fun and safe off-road experience.  The device also comes preloaded with over 44,000 designated OHV trails, making it the most all-inclusive and purpose-built GPS navigator available for off-road enthusiasts.


TU-Automotive is the reference point and communications hub for the evolving automotive technology segment as it converges with consumer electronics, mobile and IoT to re-define connectivity, mobility and autonomous use-cases. With 10 categories designed to highlight established and emerging companies, the TU-Automotive Awards attract over 400 nominations from all over the world. 


About Magellan

Headquartered in Santa Clara, CA, MiTAC Digital Corporation, manufacturer of the Magellan ( brand of portable GPS navigation devices, is a wholly-owned subsidiary of MiTAC International Corporation. Magellan, the industry leader for innovative GPS navigation devices since 1986, globally markets award-winning products in multiple categories including auto, RV, commercial, outdoor, fitness and mobile. Continuing its spirit of innovation, Magellan is developing new cloud-based technologies, OEM and B-to-B solutions to meet the changing needs of today’s consumers. Follow Magellan on Facebook, Twitter and YouTube.



Magellan Media Contact:

Andrew Wille & Rita Lee


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