GearUp2Go announced the launch of a sister-site built to provide a niche market of Polaris Ranger fans and owners with a unique shopping experience. The website offers accessories as well as resources and an online community.
Appleton, WI March 25, 2015 – GearUp2Go announced the official launch of a new sister-site that is designed specifically for owners and fans of the Polaris Ranger utility terrain vehicle (UTV).
“We have a lot of UTV customers, but particularly owners and riders of Polaris Rangers,” commented Michael Lutes, Business Operations Manager of GearUp2Go. “We felt there was a gap within the industry for shopping experiences that went above and beyond to create something special that was geared specifically toward these buyers.”
As the name suggests, www.EverythingPolarisRanger.com is about everything related to Polaris Rangers. It provides a unique online shopping experience for the niche market of Polaris Ranger UTV riders through a simplified product offering, intuitive navigation and loyalty program. Buyers can quickly search for products and filter the results without sifting through accessories un-related to their machine.
The website has a clean, non-cluttered design that is mobile friendly. Visitors can shop for UTV accessories specific to Polaris Ranger models as well as other popular UTV products that are guaranteed to fit Polaris Rangers. Free resources, including product reviews, rider experience stories, tips, how-to guides and new product release information are available to both visitors and members.
“I’m excited about the launch of this new website,” Lutes stated. “It’s been in the works for a long time and we’re eager to see how well it can do. This site is kind of our test pilot. If it performs as well as we think it will, we anticipate following up with additional UTV or ATV specific websites.”
The www.EverythingPolarisRanger.com website will co-exist with www.GearUp2Go.com as a complement to the company’s current offerings. Future plans for the site include additional product offerings for “Parts” and “Maintenance” categories of products.