SEMA Show Closeup - Show & Shine
There are few trade shows on the planet that can rival the SEMA (Specialty Equipment Market Association) show which is held in Las Vegas. It’s beyond huge and fills the floor space of six Las Vegas sized convention centers and their parking lots with everything from tools, to tires. High-end supercars, custom builds, Mad-Max style creations, and ATVs can be found. There is even a power sports pavilion where hot new products that will soon find their way to trails near you make their debut. Custom trucks and Jeeps are everywhere, and the ATV and Side x Side world is well represented with everything from trailer queens that will never see dirt to machines that looked like they were ridden out of the desert and onto the expo floor. If it rolls on dirt or asphalt it’s here! Rather than describe everything we found we’ll give you a pictorial preview instead.