Tucker Rocky – New QuadBoss Brand Manager

Tucker Rocky – New QuadBoss Brand Manager

logo.2013.quadboss.jpgFort Worth, TX (August 8, 2014) – Tucker Rocky/Biker’s Choice has promoted Jason Baldwin to the role of QuadBoss Brand Manager.  Baldwin will be responsible for leading all aspects of the QuadBoss brand, including marketing/advertising, new product development and brand positioning within the ATV/UTV market.   

Baldwin has over 12 years of relevant industry experience in the field. Prior to taking on this new role, Baldwin was a sales consultant for Tucker Rocky/Biker’s Choice. In addition, he has worked for industry leading brands such as Polaris, Cannondale, and Gas Gas.   

“Tucker Rocky/Biker’s Choice is committed to aggressively growing the QuadBoss brand as we seek to serve the broader ATV/UTV market with an array of relevant and profitable products,” said Hank Desjardins VP of Marketing for Tucker Rocky/Biker’s Choice.  “QuadBoss has been a significant growth engine for our ATV/UTV segment, and we are confident that under Jason’s leadership, QuadBoss will continue to gain valuable market share.” 

QuadBoss is a premier brand of products for your ATV and UTV. QuadBoss offers accessories to make your quad, ATV or UTV do what you want it to do, as well as providing reliable repair and replacement parts to keep your quad running in top condition. 

Since its founding in 1967, Tucker Rocky/Biker’s Choice has grown to become a leading national distributor of premier brands of parts, accessories and apparel. Included within the portfolio are a number of proprietary brands specifically developed by Tucker Rocky/Biker’s Choice. With a dedicated team of over 700 professionals, Tucker Rocky/Biker’s Choice is known throughout the powersports industry for its innovative and customer-friendly policies. For more information, contact Tucker Rocky/Biker’s Choice at 817-258-9208 or online at www.tuckerrocky.com and www.bikerschoice.com. Tucker Rocky/Biker’s Choice is a part of LDI Ltd.