Polaris RZR® defined the recreational side-by-side (SxS) and continues to be the No. 1-selling brand. RZR delivers the ultimate combination of power, suspension, agility, comfort and customization making the vehicles superior to all other offerings in the marketplace. For 2017, the lineup of continues to lead the way with a new, dynamic innovation and a couple new models. New! RIDE COMMAND™ Off-road riding is a social experience. Polaris’ research shows a majority of off-road enthusiasts ride with a passenger or in a group. But, the off-road riding experience has barriers. Being strapped into a vehicle with a helmet makes it difficult to communicate with passengers; having multiple gadgets such as a GoPro®, GPS and a smart phone is cumbersome; and capturing ride memories to share is challenging -- often requiring multiple steps, including getting out of the vehicle, remembering to turn the GoPro on or taking gloves off to use touch interfaces.