News and Events

News, releases, events, and updates from the off-road industry.

Kolpin Rhino Grip Pro

Kolpin Rhino Grip ProUp to 50lbs. of carrying strength for your heaviest and most valuable items on your off-road vehicle!

Pro Builder Buck’s 4x4 and Rebuilding Generations Collaborate on Adventure Jeep

Team ARIES Build on Schedule for Easter Jeep Safari 2017
ARIES Automotive, a fast-paced marketer and innovator of truck, Jeep, SUV and CUV accessories, is excited to be involved in another epic Jeep build. A Team ARIES Pro Builder, Buck’s 4x4, and an organization called Rebuilding Generations are working together to transform a 2017 Jeep Wrangler Unlimited into a full adventure Jeep for the Easter Jeep Safari in Moab, UT.

Joe Gibbs Racing MX selects Textron Off Road as Official Utility Vehicle Brand

The Autotrader/Suzuki/JGRMX Team is proud to announce Textron Off Road as the official utility vehicle brand of JGRMX. 

Edge Products presents the X2 off road buggy.

The X2, based on the race bred Edge Barracuda has evolved into a two seat buggy. More than 25 years of Mini buggy design, development & thousands of buggies manufactured has resulted in the X2, a chunky & aggressive long travel buggy that can be built at home and enjoyed with friends & family. 

Watch Tanner Foust, Jolene Van Vugt and Jim Beaver at the Mint 400

Polaris RZR Star Car new video drops Tuesday
   LAS VEGAS, Nevada (April 4, 2017) - In a new video, the Polaris RZR Star Car races the iconic Mint 400 with a debut driver lineup featuring TV personality and champion racer Tanner Foust, action sport star Jolene Van Vugt and racing radio host Jim Beaver.

XP1K4 is Coming!

  For the fourth installment of the XP1K series, Off-Road Racing Champion RJ Anderson performs a myriad of gravity defying stunts in a highly modified 2017 PolarisRZR XP® Turbo EPS. XP1K4 takes place on a custom-built superpark inspired by some of the best motocross tracks in the world. Check out the official XP1K trailerthat dropped today!

A Legend Passes

The man who brought synthetic lubricants to the automotive market leaves a legacy of innovation.
AMSOIL INC. company founder and Chairman of the Board Al Amatuzio passed away on Friday, March 31, 2017 at nearly 93 years of age. His life was a classic David vs. Goliath illustration of the American Dream. He was raised poor in a rough neighborhood, achieved distinction in military service and toppled giants on his way to forever changing the lubrication industry. Amatuzio touched many lives through his business ventures and charitable endeavors. In fact, whether they know it or not, Amatuzio has affected the lives of nearly every driver in the world, for it was his vision that brought synthetic lubrication to the automotive market. 

Team ARIES Launches with New, Interactive Website

Pro Builders Showcased with Robust Video, Photos and Content
ARIES Automotive, a fast-paced marketer and innovator of truck, Jeep, SUV and CUV accessories, has officially launched the Team ARIES website. The website features a unique page for all current Team ARIES Pro Builders, including video profiles about their vehicle builds as well as images of the vehicles in action. In addition to the Pro Builder pages, ARIES also features profiles for all Team ARIES Ambassadors. 


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