News and Events

News, releases, events, and updates from the off-road industry.

Where you need it, When you need it

Powersports enthusiasts, never run out of energy again thanks to BOOSTR and Kimpex inc.!
Powersports and snowmobile fans, the BOOSTR team is extremely pleased to announce to you our partnership with Kimpex. Thanks to this exciting collaboration, BOOSTR’s premium quality products are now available in all of Kimpex’s 2500 dealer locations across Canada. With our tailored products, you will never be unprepared!

ARIES Rocker Steps Expanded Beyond Jeep Wrangler JK

New Applications Include Off-Road-Savvy Trucks and SUVs
 Eau Claire, WI – June 5, 2017 -- ARIES, a fast-paced marketer and innovator of truck, Jeep, SUV and CUV accessories, released a new side step product last year: Jeep rocker steps. We are excited to share that these off-road-style running boards / rocker protectors are now available for a growing number of pickup trucks and SUVs. 

Aluma EDGE Top Quality, Bottom Dollar

Aluma is proud to introduce their new line of trailers, Aluma EDGE, making their famous high-quality products affordable for every hauler. Starting at $1999 these models set our price to bring our top-quality trailers to you without sacrificing our trusted all-aluminum build that guarantees dependability.

Kenda Tires Signs On as Official Tire of North Carolina Motorsports Park

Kenda announces an exciting new partnership with North Carolina Motorsports Park (NCMP). The new partnership will showcase Kenda’s broad range of tires and ability to outfit vehicles from a wide spectrum of categories. All ATV’s, tractors, trailers, motorcycles and lawn mowers at the facility will be outfitted in Kenda tires.  This will further demonstrate Kenda’s performance not only on the track, but off the track as well.  Kenda will be the exclusive tire sold at all NCMP events and Kenda tires will be awarded to top riders at select racing events.

Polaris and NFF Restore Off-Road Trails in Minnesota and Florida

Projects make improvements to OHV riding trails in Minnesota's Chippewa National Forest and Florida’s Apalachicola National ForestThe National Forest Foundation (NFF) is pleased to announce an expanded partnership with Polaris Industries Inc. (NYSE: PII). Through Polaris’ $108,000 donation, the NFF will improve motorized-recreation opportunities on two existing off-highway vehicle (OHV) trails in Minnesota and Florida.“Sustainable OHV trails provide millions of Americans the opportunity to enjoy their National Forests,” said Mary Mitsos, NFF president. “We are proud to continue our partnership with Polaris to sustain some of the diverse recreational opportunities contained within the 193-million-acre National Forest System.”  

CURT Group Acquires UWS

Wisconsin Based Company Adds Truck Toolbox Line and More USA Manufacturing Capabilities
Eau Claire, WI – June 2, 2017 – CURT Group, a portfolio company of Audax Private Equity and a leading sales, marketing, engineering, and distribution company of towing products and truck accessories, announced today that it has entered into an agreement to acquire United Welding Services (UWS) from Thule, Inc. (subsidiary to Thule Group AB (publ.)) Headquartered in Perry, Florida, UWS is a leading American manufacturer of storage solutions and truck accessories for professional tradesmen and truck enthusiasts. The transaction is expected to close in June, 2017

Leading UTV Manufacturer ODES Announces Partnership with Interstate Batteries

Dallas-based Companies Join Forces to Match Quality with Quality
Following the unveiling of ODES UTVS’(“ODES”) new Special Edition UTVs, the company announces a partnership with Interstate Batteries, the nation’s leading replacement brand battery. The news comes on the heels of the company’s decision to introduce a new 7” full-color touchscreen LCD with GPS mapping technology to five of its vehicles – the most under any OEM lineup to offer such technology. 

‘CURT Group’ Announced as New Name for CURT Family of Brands

CURT, ARIES, LUVERNE and RETRAC Unified Under One Corporate Identity
 CURT, the leading manufacturer of USA-made towing products and truck accessories, is pleased to unveil “CURT Group” as its new corporate name. The new name is part of a developing brand strategy that will help distinguish our individual brand identities, while communicating our effectiveness as a unified family of brands.


BRP has refined its impressive family of Can-Am off-road vehicles for 2018, by blazing new trails in the areas of pure-sport performance and meeting global recreational and utility demands with new specialty-use packages. In addition to increased performance, adding exceptional value, revised componentry and strategic color choices further showcases the Can-Am brand’s industry leadership and market focus.  


Valcourt, Quebec, June 1, 2017 – BRP (TSX:DOO) continues to optimize its Can-Am off-road lineup with multiple changes for 2018. The brand is again setting the bar with the most powerful factory-built side-by-side vehicle on the market, the new 172hp 2018 Maverick X3 Turbo R model. The thrilling Rotax ACE engine was reconfigured to deliver a potent 172hp straight from the factory. Additional lineup changes include more options for utility and recreational use, with the introduction of additional specialty packages. 


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