News and Events

News, releases, events, and updates from the off-road industry.

2014 Polaris ATV Line Up

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The legendary Sportsman 500 has been the flagship of the Sportsman line since its introduction in 1996. For Model Year 2014, Polaris is taking its legendary, best-selling 4x4 ATV of all-time and making it better with the launch of the Sportsman® 570 EFI. The Sportsman 570 EFI takes the best-in-class Sportsman 500 H.O to the next level with the addition of Electronic Fuel Injection (EFI), more than 20 percent more power, more comfort and more convenience features; while still offering the best pricing in its class, $6,499. Along with the base model, Polaris will offer models with Electronic Power Steering (EPS) and the Sportsman® Touring 570 EFI, providing a full line of value-priced 500 class ATVs.

2014 Polaris RZR Lineup

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Polaris RZR has defined the recreational side-by-side by offering the broadest line of vehicles including trail, high performance and four seat offerings for the ultimate combination of power, suspension and agility. This past December, Polaris introduced the most powerful, most comfortable and most premium RZR ever built, the RZR XP 900 H.O. Jagged X Edition, which was so popular, Polaris had to extend the offering of this limited edition vehicle. For Model Year 2014, Polaris is offering enhancements to its current product offerings along with introducing more limited edition models consumers want.

2014 Polaris Youth Models

The Polaris youth line continues to be best-selling and a leader in rider safety.
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For 2014, Polaris is offering five youth models of Off-Road Vehicles (ORV) based upon the Specialty Vehicle Institute of America’s (SVIA) Youth ATV categories; the RZR170, Phoenix 200, Sportsman 90, Outlaw 90 and Outlaw 50.The Sportsman 90 and Outlaw 90 ATVs, classified as Y-10+ for riders 10 years old and older will continue to be offered. The Sportsman 90 will be available in Sage Green while the Outlaw 90 ATV in Voodoo Blue and Pink. The Y-6+ age group, for riders 6 years old and older, will have the Outlaw 50 ATV available in Voodoo Blue and Pink.The ZR170 side-by-side is available for riders 10 years old and older. For the T age group (transitional riders 14 years old and up), the RZR170 will be available in Indy Red and a Voodoo Blue Limited Edition model.

2014 Polaris Ranger Utility Side-by-Sides

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Polaris RANGER is the Hardest Working, Smoothest Riding line of utility vehicles available. The line offers full size, midsize and multipassenger vehicles for hunt, farm, and trail. For Model Year 2014, Polaris will add three new vehicles to an already comprehensive offering, the RANGER CREW® 900, RANGER ® 570 EFI and RANGER CREW® 570 EFI.For Model Year 2013, Polaris defined a whole new class of Hardest Working, Smoothest Riding with the new, full size RANGER XP® 900. For 2014, all the benefits of the RANGER XP 900 now can be found on the all-new, multi-passenger RANGER CREW 900.

2014 Polaris Off-Road Line Up

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Polaris has become a leader in the off-road industry by continually evolving its off-road offerings and Model Year 2014 is another year of innovation for the company. The RANGER line of utility vehicles will see three new products, RZR vehicles will have several enhancements and the addition of a new, premium trail edition, and Sportsman ATVs are taking the legendary and one of the bestselling 4x4 ATVs of all-time and making it better.

Extreme Metal Products Mid-Size Ranger Diamond Plate Floor Board Set

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P/N: EMP-12103Fits: 2010-2013 Mid-Size 4002011-2013 Mid-Size 5002013 Mid-Size 800Add style to your Mid-Size Polaris Ranger with these Diamond Plate Floor Boards.Features:

Suzuki Celebrating 50 Years in the USA at Indianapolis MotoGP

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BREA, Calif. – On August 16, 1963, Suzuki officially entered the American motorcycle market.  Fifty years later, at the Red Bull Indianapolis MotoGP August 16-18, the company will commemorate this notable anniversary and celebrate the customers, dealers and vehicles that make Suzuki a major influence on the powersports market. Suzuki’s 50th Anniversary event will take place in the Suzuki Fan Paddock at Turn 2, a prominent position trackside, and the largest customer display by any manufacturer at this year’s Indianapolis MotoGP race weekend. 

Yamaha Ships First VIKING Side-by-Side Vehicles

Yamaha Executives Commemorate All-New Model at US Production Plant
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NEWNAN, Ga. – July 25, 2013 – Yamaha Motor Corp., U.S.A., has started shipping the first Viking Side-by-Side vehicles from its U.S. manufacturing facility in Newnan, Georgia, and company executives recently held a special event there to celebrate the all-new vehicle and increased U.S. production. Every Yamaha Viking distributed throughout the United States and around the world will come from Yamaha Motor Manufacturing Corporation of America (YMMC).  To handle the increased production, the factory has opened a second plant that is dedicated to the Viking and future SxS models. 

Polaris Industries Inc. Named Best Place to Work by Minneapolis St. Paul Business Journal

Recognition acknowledges the Company’s prevailing culture of passion for products, collaboration and innovation
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MINNEAPOLIS (July 25, 2013) – Today, the Minneapolis St. Paul Business Journal announced Polaris Industries Inc. as one of its Best Places to Work for 2013. Polaris was honored in the large company category, which includes all companies with more than 1,000 employees.“Our employees make Polaris special. They are the engine that drives and sustains a culture deserving of this Best Places to Work honor,” said Polaris Chairman and CEO, Scott Wine. “Without people who want to learn, collaborate and grow, our success as a company would not be possible. We are grateful to have such dedicated and passionate employees, ones that make Polaris a Best Place to Work.”

ASA Introduces a JENSEN Bluetooth Heavy Duty Stereo for all Seasons

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Elkhart, IN (May 30, 2013) – In today’s market, a radio must be built durable enough to handle the tough stuff without sacrificing cutting-edge feature content.  ASA Electronics, an international manufacturer of premium audio and video electronics and appliances, is pleased to introduce the JHD40BT AM/FM/WB/USB Bluetooth stereo. The JHD40BT is built to our exclusive ES0013 JENSEN Heavy Duty spec and is equally at home in a side-by-side, a skid loader or a boat as it is built to handle any environment and is waterproof (IPX6). This high-tech unit receives Bluetooth streaming audio from any Bluetooth enabled device such as a smartphone so users can listen to their digital music library and rest assured they have a radio built for a rugged environment.

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