News and Events

News, releases, events, and updates from the off-road industry.


 Kawasaki Motors Corp., U.S.A. (KMC) is proud to announce its new advertising campaign with Hall of Fame Wrestler Steve Austin to follow the introduction of the all-new MULE PRO-FXR™ side x side. Austin, a television and movie personality and creator of the hit show “Steve Austin’s Broken Skull Challenge,” has been working with KMC since 2015. He will host commercials primarily featuring the MULE PRO-FXR model, and showcasing the full line up of MULE™ side by sides. He will also be the face of technical videos highlighting the benefits of the MULE vehicles, and showing just how Kawasaki STRONG they are, alongside Kawasaki chief product developers.  

Mercer County Ride Hosted by Fourwheeler Heaven and Trails Heaven with ATV SxS Illustrated Magazine. July 1- 2, 2017

 Exploring Bramwell WV and Mercer County. Mercer county offers the Off Road Enthusiast a vast and scenic trail network and a county known for its hospitality, great food, and wealth of history. Our July 1 – July 2, 2017 ride will explore Mercer’s ATV-friendly community and the famous Hatfield-McCoy Trails. More than 700 miles are found offering the premiere off-road adventure as we wind through the southern mountains, and we will begin our first day with Mercer County’s historic Bramwell.  

Lambert Wins Baja 500 on ITP Ultra Cross R Spec Tires

ITP off-road racers post 1-2 finish in Baja, Mexico
 FRANKLIN, Tenn., June 13, 2017 - Justin Lambert piloted his ITP Ultra Cross-equipped Polaris RZR to a Pro UTV class victory this past weekend at the SCORE International Baja 500 race in Baja, Mexico. Lambert dominated the class, winning by almost 50 minutes. Branden Sims finished second, giving ITP a 1-2 finish.  

ATV Historic Color Tour enters its seventeenth year

Experience the rugged terrain, fall colors and historical sites in the heart of fourteener country.
 Buena Vista, Colorado, September 19 – 23, 2017 - Riders will experience four days of self-guided tours through the awe-inspiring backcountry of the Collegiate Peaks range with 12 fourteen thousand foot mountains!  The greatest concentration of 14,000 ft. peaks on the continent. 

World's Largest Motorsports Dealer & Action Park to Hold Press Conference

 Zeigler Motorsports today announced that it will hold an official press conference on Wednesday, June 14, 2017 starting at 4:30 p.m. at its dealership located at 5001 Park Circle Drive in Kalamazoo, Michigan. The press conference will also include appearances from several notable pro-motocross riders, special industry guests, and a possible appearance by Michigan Governor Rick Snyder. 

Where you need it, When you need it

Powersports enthusiasts, never run out of energy again thanks to BOOSTR and Kimpex inc.!
Powersports and snowmobile fans, the BOOSTR team is extremely pleased to announce to you our partnership with Kimpex. Thanks to this exciting collaboration, BOOSTR’s premium quality products are now available in all of Kimpex’s 2500 dealer locations across Canada. With our tailored products, you will never be unprepared!

ARIES Rocker Steps Expanded Beyond Jeep Wrangler JK

New Applications Include Off-Road-Savvy Trucks and SUVs
 Eau Claire, WI – June 5, 2017 -- ARIES, a fast-paced marketer and innovator of truck, Jeep, SUV and CUV accessories, released a new side step product last year: Jeep rocker steps. We are excited to share that these off-road-style running boards / rocker protectors are now available for a growing number of pickup trucks and SUVs. 

Aluma EDGE Top Quality, Bottom Dollar

Aluma is proud to introduce their new line of trailers, Aluma EDGE, making their famous high-quality products affordable for every hauler. Starting at $1999 these models set our price to bring our top-quality trailers to you without sacrificing our trusted all-aluminum build that guarantees dependability.

Kenda Tires Signs On as Official Tire of North Carolina Motorsports Park

Kenda announces an exciting new partnership with North Carolina Motorsports Park (NCMP). The new partnership will showcase Kenda’s broad range of tires and ability to outfit vehicles from a wide spectrum of categories. All ATV’s, tractors, trailers, motorcycles and lawn mowers at the facility will be outfitted in Kenda tires.  This will further demonstrate Kenda’s performance not only on the track, but off the track as well.  Kenda will be the exclusive tire sold at all NCMP events and Kenda tires will be awarded to top riders at select racing events.

Polaris and NFF Restore Off-Road Trails in Minnesota and Florida

Projects make improvements to OHV riding trails in Minnesota's Chippewa National Forest and Florida’s Apalachicola National ForestThe National Forest Foundation (NFF) is pleased to announce an expanded partnership with Polaris Industries Inc. (NYSE: PII). Through Polaris’ $108,000 donation, the NFF will improve motorized-recreation opportunities on two existing off-highway vehicle (OHV) trails in Minnesota and Florida.“Sustainable OHV trails provide millions of Americans the opportunity to enjoy their National Forests,” said Mary Mitsos, NFF president. “We are proud to continue our partnership with Polaris to sustain some of the diverse recreational opportunities contained within the 193-million-acre National Forest System.”  


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