News and Events

News, releases, events, and updates from the off-road industry.

Polaris RZR Invites Celebrity Guests to Experience Off-Road Racing through New Star Car Program Jim Beaver, Jolene Van Vugt and Guest Star Drivers to Race in 2017

Medina, Minn, (Feb. 23, 2017) – Polaris RZR® today announced it has partnered with veteran racer and radio host Jim Beaver to create the new Polaris RZR Star Car program, which will give four celebrity guests a taste of off-road racing during select Best in the Desert races.

ATV Body Armour Unveils The World’s Leading ATV Fender And Rollover Protection Product

Manufacturer Launches New Lightweight, Durable Chrome-Moly Frame To Protect Against Rollovers As Well As Obstacles Such As Cattle, Trees, And Rocks.
ATV Body Armour, the world’s leading manufacturer of off-road vehicle protection equipment, announced today the release of the new ATV Body Armour product, a 360-degree round, tubular frame that’s designed to protect ATV riders against cattle, trees, rocks and other objects as well as help preventing rollovers, which are a leading cause of injuries for ATV enthusiasts.  

Polaris RZR Factory Racer Beau Baron Takes SxS Pro Stock at WORCS Round 3

    Minneapolis, Feb. 22, 2017-Polaris RZR Factory Racer Beau Baron won the SxS Pro Stock class with his RZR XP 1000 EPS at WORCS Round 3, in Taft. Calif. 

Rider Safety continues to be a high priority in the Power Sports Industry.

Race Driven Inc. announces the launch of their new helmet brand, Cyclone Premium Helmets.
Race Driven Inc. located in Escanaba, Michigan announces their newly launched line of Cyclone Premium Helmets.  These light weight helmets are designed with durable ABS Material, which gives the helmets energy absorbing and impact resistant qualities. Cyclone Premium Helmets feature a removable visor, exclusive air intake and exhaust vents, washable liner, stay in place goggle strap guides and removable/replaceable cheek pads for that perfect fit!

Tazewell County Tourism Grant Announcement

       Tazewell County Tourism is pleased to be announced as a recipient of a Marketing Leverage Partnership Grant issued by the Governor's Office and Virginia Tourism Corporation.  This five-thousand dollar grant will be matched with funds from the Tazewell County Board of Supervisors to be used in marketing the Back of the Dragon and The Dragon Roars event June 9 - 11.  

New Ford Super Duty Gooseneck Installs with Just One Person

American-Made OEM-Style Hitch Boasts 30K Capacity and Limited Lifetime Warranty
CURT Manufacturing, the leading manufacturer of USA-made towing products, has designed a brand new gooseneck hitch, specifically for Ford Super Duty trucks. This OEM-style hitch is a highly valuable asset for CURT dealers and consumers alike, featuring a one-person installation, a 30K weight rating and a limited lifetime warranty, all wrapped up in a dependable, made-in-USA design.

DEI Powersports Introduces Auxiliary Fan Kit for Honda® Pioneer 1000 UTV

Keeps “Big Red’s” flagship UTV cool and comfortable in extreme conditions
Avon Lake, Ohio (February 20, 2017)…Honda’s flagship Pioneer UTV features an impressive 1000cc high output engine that is known for generating a lot of heat that can creep into the passenger area. DEI now offers an auxiliary fan kit that actively removes the hot air, reducing component stress and adding to rider comfort. This is especially helpful during slow riding conditions such as trail riding or while working on property.


The Can-Am Maverick X3 MAX side-by-side vehicle delivers new levels of performance to the four-person off-road experience.
Maverick X3 MAX X ds - Triple Black - Desert
Reno, NV, Feb. 15, 2017– BRP (TSX:DOO) unveiled a new four-person flagship Maverick X3 MAX side-by-side vehicle tonight in Reno, Nevada, furthering its push to reshape the super sport market segment. The game-changing Maverick X3 MAX vehicle features the same sophisticated blend of defiant design, precision handling and exceptional power the two-seat Maverick X3 vehicle delivers, but also presents new levels of comfort and control to the multi-passenger segment of the off-road market. 

Yamaha Outdoor Access Initiative Awards More than $350,000 in 2016

Yamaha Continues Support of Responsible Access to Land for Outdoor Recreation into 2017
   KENNESAW, Ga. – February 15, 2017 – Yamaha Motor Corp., USA, announces the Yamaha Outdoor Access Initiativeawarded more than $350,000 in funds and equipment to 26 grant recipients in 2016. The final grants for 2016 comprised more than $73,000 awarded to four recipients, including support for both National Hunting and Fishing Day (NHF Day) and the Progressive Agricultural Foundation’s Safety Day program. 


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