News and Events

News, releases, events, and updates from the off-road industry.

Suzuki Announces Ricky Carmichael Continues as Brand Ambassador

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Brea, Calif, (November 7, 2017) – Suzuki Motor of America, Inc. (SMAI) announced today that Ricky Carmichael will continue his role as Brand Ambassador. Carmichael, nicknamed the “GOAT" (Greatest Of All Time) is a highly respected, multi-time AMA Supercross and Motocross champion and AMA Hall of Fame member who has filled the ambassador position with Suzuki since his retirement from active racing after the 2007 season.  The agreement for Carmichael to continue his relationship with Suzuki is multi-year. Suzuki is redefining its motocross brand in the United States through a number of initiatives including grass roots support and a more clearly defined path for riders to advance from amateur to professional levels. Carmichael will continue to be an integral part of Suzuki’s efforts including the RM Army initiative – the umbrella under which Suzuki racing support resides.  The Camp Carmichael program, an exclusive Suzuki offering, will continue with Carmichael providing personal coaching for riders who qualify on Suzuki RM and RM-Z race bikes. As a champion who rose to prominence through amateur racing, it’s fitting that Ricky will continue to provide guidance to Suzuki Amateur Elite Team riders.

ASA Electronics® Celebrates 40 Years of Excellence with New Innovations

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ELKHART, IN. – November marks 40 years since ASA Electronics opened their doors in the heart of the RV world -- Elkhart, Indiana. Over the last four decades, ASA has earned a sterling reputation developing electronics designed to handle specialty markets including RV, Marine, Commercial, and Heavy Duty applications and they’re continuing to build on that legacy.“Although we did start out as a distributor, we became frustrated by the major electronics companies’ lax attitudes about developing products specifically for our target markets. So, by the mid-80s we started to develop our own designs and engineered solutions,” founder and CEO Tom Irions said. “Fast forward to today, we sell into several recreational and commercial markets under our own seven brand names. Our goal has always been to have the best engineered solutions for our customers. That quest continues to this day and will remain in the future.”

Yamaha YXZ1000R Dominates in Arizona Lucas Oil Regional Off-Road Series

YXZ Takes Back-to-Back LORORS AZ Championships in Just Second Full Year of Racing
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Yamaha Motor Corp., USA’s, YXZ1000R pure sport Side-by-Side (SxS) swept the Lucas Oil Regional Off-Road Racing Series (LORORS) at Wild Horse Pass in Chandler, Arizona, this past weekend. YXZ bLU cRU drivers dominated the field throughout the season, capturing first, second and third overall in the series final points standings. In addition to netting the LORORS AZ championship, Corry Weller earned Yamaha’s bLU cRU $7,500 bonus for the series piloting her Dragonfire Racing / Weller Racing Yamaha YXZ1000R. Rounding out the podium with their YXZs were Paul O’Brien and Will Munns, earning second and third place, respectively, in the series. Yamaha ATV and SxS racers across the country will have earned over $60,000 in championship bonuses through Yamaha’s bLU cRU program, securing more Yamaha titles across bLU cRU-supported series than any other manufacturer.

KEN BLOCK AND PENNZOIL LAUNCH 2017 SEMA SHOW WITH GYMKHANA TEN TEASER

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Houston – October 31, 2017. Ken Block and Pennzoil launched the 2017 SEMA Show at the Las Vegas Convention Center with a mic-drop moment – the unveil of the first vehicle for the milestone Gymkhana TEN video. This, paired with an explosive teaser for the full film, has set the tone for the remainder of the show. At the Shell “Pioneering Performance” Live Stage, Jeff Allen of Flat 12 Gallery and “Car Chasers” interviewed the legendary Block on his new relationship with Pennzoil, how he chose the vehicle and the development of the 10th video in his Gymkhana franchise.  During the press conference, Ken Block unveiled his new-to-him 1991 Ford Escort Cosworth Group A Rally Car to be featured in Gymkhana TEN. The rally car is built off a larger Ford Sierra chassis with Escort body panels, making the formerly front-wheel-drive Escort into all-wheel-drive. It sports a 2.0-liter 2000cc turbocharged engine that generates between 350-400bhp connected to a seven-speed gearbox. 

New HiPer Technology Zer0 Race Wheel

Designed to Tackle the Toughest Terrain
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Kansas City, MO. – HiPer Technology by WELD announces the latest revolutionary HiPer race wheel. Designed specifically for hard core off road racing, the HiPer Zer0 features an aggressive 6+0 offset and is currently available in a 15” diameter with a 6” width. The HiPer Zer0 was engineered with the challenges racers face regularly. The innovative wheel was designed to protect brakes and keep rocks out while the durable billet beadlock features special geometry to ensure hardware is protected from rocks and terrain. Using radical flow forming manufacturing for strength and weight reduction, the HiPer Zer0 features an industry leading 1600 pound load rating and boasts one of the lowest weights currently available. 

Landon Wolfe Wins Ironman GNCC 4x4 Pro Class as GBC Motorsports Racers Claim Four Class Titles

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Anaheim, Calif. - November 3, 2017 - After twelve exciting rounds of racing action over the course of eight months, the 2017 GNCC season came to an end with the thirteenth and final round in Crawfordsville, Indiana. It was an overcast and chilly day but that didn’t stop the hoards of spectators that gathered to watch these racers battle it out one last time at the legendary Ironman GNCC. For some racers, their fate hung in the balance as they made one final grab for their class points lead, while others used the opportunity to try their hand at a different class.

AMSOIL Announces Reformulated XL Synthetic Motor Oil

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AMSOIL Announces Reformulated XL Synthetic Motor OilAMSOIL has launched a boosted formulation of its XL Synthetic Motor Oil line of lubricants. The new formulation delivers more cleaning power than its predecessor and promotes longer engine life for today’s advanced automotive technology, including turbochargers and direct injection.

MAXIMA Racing Oils Now Available at Summit Racing

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KB Racing—home of Summit Racing’s NHRA Pro Stock drivers Greg Anderson and Jason Line—leaves no stone unturned in the search for horsepower and engine reliability. Its engine oil of choice is MAXIMA, specifically PSO fully synthetic motor oil designed just for Pro Stock drag racing. The stuff must work—Greg and Jason share seven Pro Stock championships between them.You might not need a full-boogie racing oil like KB Racing uses, but you’ll get the same quality protection from every quart of MAXIMA engine oil, transmission fluid, and other lubricants that you use. Summit Racing carries a big selection of MAXIMA oils for automotive and powersports applications including these:

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