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Yamaha

First Ride - Viking Country

The Play by Play on Yamaha's New Side-x-Side
Written By: 
John Arens
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Good news about Vikings has been hard to find lately, especially for fans of the fumbling, cellar dwellers from the NFC North. While the Minnesota Vikings continue their march to mediocrity, Yamaha has done its part to restore the name of the brave explorers of old, and they’ve released an all-new explorer of their own under the Viking name.

Yamaha Donates SE Viking to SEAL-Naval Special Warfare Family Foundation

Tactical Black Viking to be Auctioned at Foundation Event to Raise Funds for SEAL Families
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CYPRESS, Calif. – February 24, 2014 – Yamaha Motor Corp., U.S.A., has donated a new Special Edition Tactical Black Viking EPS SxS vehicle to the SEAL-Naval Special Warfare Family Foundation. The Assembled in U.S.A. Vikingwill be auctioned at an upcoming Foundation fundraiser near San Diego with proceeds going to the organization’s mission of supporting SEAL members’ families. The SEAL-NSW Family Foundation is a San Diego based 501(c) 3 nonprofit organization that raises awareness and funds for special programs in direct support of the Naval Special Warfare (NSW) families on a local, national and global scale. Details about the upcoming fundraiser on March 22 are at http://supportourwarriors.org/.

Ride Tested - The Time Machine

A Ride of the 2014 Yamaha YFZ 450R
Written By: 
John Arens
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As much as we like climbing over obstacles, exploring trails, and swimming through mud on a utility ATV, nothing gets us back to the roots of why we began riding in the first place like spending time on a great sport ATV.  It’s riding just for the sport of it.  There is no hitch for hauling around work or racks for toting hunting gear, but it is riding for no other purpose than to enjoy the moment.  No company understands that better than Yamaha. 

Yamaha Announces New Tactical Black VIKING™ EPS 4x4

Special Edition Viking Side-by-Side Vehicle gets Aggressive Appearance and Popular Accessories
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CYPRESS, Calif. – January 14, 2014 – Yamaha Motor Corp., U.S.A., today introduced the latest version of the new Viking EPS Side-by-Side (SxS) vehicle, the Special Edition (SE) Tactical Black Viking.  Assembled in the U.S.A. and announced at the annual SHOT Show in Las Vegas, the new SE Viking combines an aggressive flat black painted appearance and popular accessories with classic Yamaha durability and off-road capabilities. The new Tactical Black Viking EPS 4x4 boasts all of the category-leading features of Yamaha’s standard Viking SxS plus molded sun top, overfenders, mud flaps, an under-seat storage box, bed rail accessory mounts and exclusive black cast aluminum wheels.

Yamaha Launches New Consumer Parts and Accessories Web Experience

Consumers can find everything they need to enrich their Yamaha or Star Motorcycles® lifestyle, from Genuine Yamaha goods to cool bits from more than 400 brands
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Kennesaw, Ga., Nov 18, 2013 – Yamaha Motor Corporation, U.S.A.’s, Customer Support Group (CSG) unveiled its completely redesigned website designed to enhance the Yamaha consumer experience by ensuring all Genuine Yamaha and Star accessories, apparel, gifts and parts that drive their Yamaha lifestyles are just a click away.The URL for the new site is simple: yamahapartsandaccessories.com. Owners and fans of Yamaha and Star® Motorcycles; Yamaha ATVs, Side-by-Sides; and Yamaha snowmobiles, watercraft, golf cars and power products can explore the thousands of ways Yamaha helps maximize the ownership experience.Three Main GoalsWhen CSG decided to evaluate its web presence and launch an optimization plan, it identified three primary goals: Deliver a new, exciting look that matched the excitement of its products,Increase website functionality and ease of use,And create a web experience that appeals to both today’s and tomorrow’s Yamaha enthusiast.

Yamaha ATV Racing Caps Banner Season

2014 YFZ450R is Assembled in U.S.A. and Topping Podiums Across the Country
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CYPRESS, Calif. – November 19, 2013 – Yamaha ATV Racing standouts Walker Fowler and Dustin Nelson recently wrapped their 2013 seasons with podium finishes to cap a standout year for the boys in blue. Fowler and Nelson are two of Yamaha’s leading ATV racers – part of a national team that has topped podiums, capture championships and reinforced Yamaha’s place atop ATV racing aboard their YFZ450R race machines. When it comes to sport ATVs, the Yamaha YFZ450R is the only quad to continue to evolve with updates in the 2014 model that boasts power gains and improved handling. The highest performance, most technologically advanced sport ATV on the market is also now assembled in Yamaha’s U.S. factory in Newnan, Georgia.

2014 Yamaha Viking - Real World Tough

Introducing the world's first true 3-seat off-road capable SxS tough enough to be called a Yamaha. Viking. Real World Tough. Real World Versatile. And packed with every Yamaha advantage that's made us a leader in off-road vehicles for over 25 years. Welcome to the world of Viking. Prepare to conquer the world of work and play like never before. 


To learn and see more, visit YamahaViking.com

Yamaha Volunteers Complete OHV Project in San Bernardino National Forest

Three-Year Project Restores Popular Staging and Riding Areas near Big Bear, Calif.
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CYPRESS, Calif. – October 1, 2013 – Yamaha Motor Corp., U.S.A., volunteers completed a three-year project at one of the nation’s most popular multi-use off-highway vehicle (OHV) staging areas located in the San Bernardino National Forest (SBNF).As part of the Yamaha OHV Access Initiative and with support of the Southern California Mountains Foundation’s (SCMF) OHV program, volunteers gathered recently for a final round of planting, cleaning and maintaining the popular Cactus Flats staging area and surrounding trails. This was the final project in a three-year commitment by Yamaha to help restore Cactus Flats and save the staging area from misuse and erosion.  Thanks to the combined efforts and critical work done by the SCMF and SBNF – and including the Yamaha volunteer projects – Cactus Flats is no longer at risk and is back to its old self as one of the premier staging areas in the forest.

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