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Yamaha Launches “All-American ATV Racer” Contest

Nominate and Vote on Yamaha’s Facebook Page; Winner Receives New YFZ450R and Free Entry to the 2015 GNCC Season
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CYPRESS, Calif. – April 10, 2014 – Yamaha Motor Corp., U.S.A., and the Grand National Cross Country (GNCC) racing series are looking for a top Amateur or Pro-Am racer representing great All-American ATV Racing values in a new “Yamaha All-American ATV Racer” contest: http://bit.ly/OlbdsT This industry-first online contest will give away a complete racing package valued at more than $11,000 to the racer who is able to secure the most online votes for his or her nomination. The prize package includes the Assembled-in-U.S.A. YFZ450R and free entry to the 2015 GNCC racing season.

Yamaha 2014 ATV Racing Season in Full Swing

Wienen, Fowler and Nelson Lead Major ATV Racing Series
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CYPRESS, Calif. – March 26, 2014 – Following a banner season in 2013, the Yamaha ATV Racing team is off to a strong start in 2014 topping podiums and leading three major series across the country. Reigning back-to-back AMA ATV champion Chad Wienen won the season opener at Aonia Pass MX atop his YFZ450R, while teammate Thomas Brown, who placed second overall in the 2013, finished fifth.  “We had good starts in both moto’s last weekend, and that was key -- the track didn’t allow for much passing,” Wienen said. “My new Wienen Motorsports YFZ450R was working great. We’re very happy to come out with the win and start the season off with the red plate.” “Round 1 was a good start to the season, and my YFZ450R was working great,” Brown said.  “I’m looking forward the rest of the season.”

Yamaha Announces New Special Edition YFZ450R

New Model Rounds out Roster of Four Special Edition Sport ATVs for 2014
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Cypress, Calif. March 06, 2014 - Yamaha Motor Corp., U.S.A., announces a new Black and Crimson 2014 Special Edition (SE) YFZ450R to round out its roster of sport ATVs that now includes four SE models this year. The new SE YFZ450R joinsYamaha’s existing 2014 SE sport models including a Midnight Blue Raptor 700R, Metallic Grey/White Raptor 700R and a Crimson Red and Black YFZ450R.Each of the 2014 SE models gets aggressive styling with unique color schemes and graphics. The YFZs also receive a GYTR® front grab bar while the big Raptors get GYTR® front grab bars and GYTR® heel guards. Each 2014 SE model is being assembled at the Yamaha Motor Manufacturing Corporation of America (YMMC) in Newnan, Georgia, for worldwide distribution.

First Ride - Viking Country

The Play by Play on Yamaha's New Side-x-Side
Written By: 
John Arens
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Good news about Vikings has been hard to find lately, especially for fans of the fumbling, cellar dwellers from the NFC North. While the Minnesota Vikings continue their march to mediocrity, Yamaha has done its part to restore the name of the brave explorers of old, and they’ve released an all-new explorer of their own under the Viking name.

Yamaha Donates SE Viking to SEAL-Naval Special Warfare Family Foundation

Tactical Black Viking to be Auctioned at Foundation Event to Raise Funds for SEAL Families
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CYPRESS, Calif. – February 24, 2014 – Yamaha Motor Corp., U.S.A., has donated a new Special Edition Tactical Black Viking EPS SxS vehicle to the SEAL-Naval Special Warfare Family Foundation. The Assembled in U.S.A. Vikingwill be auctioned at an upcoming Foundation fundraiser near San Diego with proceeds going to the organization’s mission of supporting SEAL members’ families. The SEAL-NSW Family Foundation is a San Diego based 501(c) 3 nonprofit organization that raises awareness and funds for special programs in direct support of the Naval Special Warfare (NSW) families on a local, national and global scale. Details about the upcoming fundraiser on March 22 are at http://supportourwarriors.org/.

Ride Tested - The Time Machine

A Ride of the 2014 Yamaha YFZ 450R
Written By: 
John Arens
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As much as we like climbing over obstacles, exploring trails, and swimming through mud on a utility ATV, nothing gets us back to the roots of why we began riding in the first place like spending time on a great sport ATV.  It’s riding just for the sport of it.  There is no hitch for hauling around work or racks for toting hunting gear, but it is riding for no other purpose than to enjoy the moment.  No company understands that better than Yamaha. 

Yamaha Announces New Tactical Black VIKING™ EPS 4x4

Special Edition Viking Side-by-Side Vehicle gets Aggressive Appearance and Popular Accessories
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CYPRESS, Calif. – January 14, 2014 – Yamaha Motor Corp., U.S.A., today introduced the latest version of the new Viking EPS Side-by-Side (SxS) vehicle, the Special Edition (SE) Tactical Black Viking.  Assembled in the U.S.A. and announced at the annual SHOT Show in Las Vegas, the new SE Viking combines an aggressive flat black painted appearance and popular accessories with classic Yamaha durability and off-road capabilities. The new Tactical Black Viking EPS 4x4 boasts all of the category-leading features of Yamaha’s standard Viking SxS plus molded sun top, overfenders, mud flaps, an under-seat storage box, bed rail accessory mounts and exclusive black cast aluminum wheels.

Yamaha Launches New Consumer Parts and Accessories Web Experience

Consumers can find everything they need to enrich their Yamaha or Star Motorcycles® lifestyle, from Genuine Yamaha goods to cool bits from more than 400 brands
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Kennesaw, Ga., Nov 18, 2013 – Yamaha Motor Corporation, U.S.A.’s, Customer Support Group (CSG) unveiled its completely redesigned website designed to enhance the Yamaha consumer experience by ensuring all Genuine Yamaha and Star accessories, apparel, gifts and parts that drive their Yamaha lifestyles are just a click away.The URL for the new site is simple: yamahapartsandaccessories.com. Owners and fans of Yamaha and Star® Motorcycles; Yamaha ATVs, Side-by-Sides; and Yamaha snowmobiles, watercraft, golf cars and power products can explore the thousands of ways Yamaha helps maximize the ownership experience.Three Main GoalsWhen CSG decided to evaluate its web presence and launch an optimization plan, it identified three primary goals: Deliver a new, exciting look that matched the excitement of its products,Increase website functionality and ease of use,And create a web experience that appeals to both today’s and tomorrow’s Yamaha enthusiast.

Yamaha ATV Racing Caps Banner Season

2014 YFZ450R is Assembled in U.S.A. and Topping Podiums Across the Country
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CYPRESS, Calif. – November 19, 2013 – Yamaha ATV Racing standouts Walker Fowler and Dustin Nelson recently wrapped their 2013 seasons with podium finishes to cap a standout year for the boys in blue. Fowler and Nelson are two of Yamaha’s leading ATV racers – part of a national team that has topped podiums, capture championships and reinforced Yamaha’s place atop ATV racing aboard their YFZ450R race machines. When it comes to sport ATVs, the Yamaha YFZ450R is the only quad to continue to evolve with updates in the 2014 model that boasts power gains and improved handling. The highest performance, most technologically advanced sport ATV on the market is also now assembled in Yamaha’s U.S. factory in Newnan, Georgia.

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