Minneapolis, May 14, 2013- The 2013 General Tire Mint 400, presented by Polaris will premiere on SPEED Channel, Saturday, June 8, at 9 p.m. EST/ 6 p.m. PST. This special two-hour primetime television show captures the most dynamic and thrilling off-road racing on the planet, at the most prestigious and challenging off-road race in America.
This year, more than 250 race teams battled the brutal 400-mile Mint 400 desert racecourse. The competition was fierce and full of drama, suspense, and back-and-forth clashes in all 20 classes of vehicles from the fast-growing Pro UTV Class, all the way to the million dollar Unlimited Trophy Trucks. The overall lead changed seven times, and less than half of the competitors finished the punishing race.
For the second year, UTVs have competed at the Mint 400 including Polaris factory-backed Jagged X Racing. Polaris RZRs dominated the podium this year – taking home first, second and fourth place finishes in the Pro UTV Class, and first in the Sportsman UTV Class. Polaris became the official presenting sponsor of The 2013 Mint 400 earlier this year, allowing the group to expand the annual television coverage from one hour, to a new, two-hour format.
“We are thrilled to have Polaris as a presenting sponsor,” said Mint 400 COO Joshua Martelli. “Pro UTV is one of the most important classes in the sport, and Polaris has demonstrated an unprecedented amount of support for off-road racing. Because of their backing, we are premiering a brand-new, two-hour primetime show that will reach 78 million homes!”
Directed by The Martelli Brothers, and produced by Mad Media, The Mint 400 television show has become the premiere, off-road racing television event of the year. The legendary race is shot almost entirely in stunning 4K resolution and produced annually by Mad Media at their San Diego headquarters. The show is broadcast on SPEED Channel to 78 million homes and re-airs an average of eight times throughout the year, making it the most watched desert off-road racing program in North America. The Mint 400 TV show will be cut into a documentary film format with additional footage and commentary, and made available on iTunes later this summer.
Polaris is a recognized leader in the powersports industry with annual 2012 sales of $3.2 billion. Polaris designs, engineers, manufactures and markets innovative, high quality off-road vehicles, including all-terrain vehicles (ATVs) and the Polaris RANGER® and RZR® side-by-side vehicles, snowmobiles, motorcycles and on-road electric/hybrid powered vehicles.
Polaris is among the global sales leaders for both snowmobiles and off-road vehicles and has established a presence in the heavyweight cruiser and touring motorcycle market with the Victory and Indian motorcycle brands. Additionally, Polaris continues to invest in the global on-road small electric/hybrid powered vehicle industry with Global Electric Motorcars (GEM), Goupil Industrie SA, and internally developed vehicles. Polaris enhances the riding experience with a complete line of Pure Polaris and KLIM branded apparel and Polaris accessories and parts.
Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII”, and the Company is included in the S&P Mid-Cap 400 stock price index.
Information about the complete line of Polaris products, apparel and vehicle accessories are available from authorized Polaris dealers or anytime at www.polaris.com.