•             Can-Am to support agricultural community and future farmers through this sponsorship, including on-site activities at tour events

Valcourt, Quebec/Canada, August 31, 2017 – BRP’s (TSX:DOO) Can-Am off-road brand is proud to be the official off-road vehicle of the Luke Bryan Farm Tour. 

“Can-Am is all about passion. We work hard at reinventing ourselves to bring the best to people, as does the agricultural community,” said Marc-André Dubois, Marketing Director for Can-Am off-road. “To have the opportunity to support Luke Bryan’s values and affection for farmers is something we are really proud of. We are eager to start the tour and share the Can-Am experience with every Luke Bryan fan.”

This two-year commitment will give the Can-Am team opportunities to meet with over 100,000 Luke Bryan Farm Tour fans and live concertgoers. Can-Am, in addition to being the official offroad vehicle of Farm Tour, will have a bold presence at all six events to give people the full Can-Am experience, filled with fun and excitement. 

“The Farm Tour is all about giving back to the local farmer and their families,” shared Luke. “Can-Am is a passionate brand with outstanding off-road products that shares our appreciation for the agricultural community. We’re pleased to have Can-Am assist us in our efforts to honor them.” 

Country music and Luke Bryan Farm Tour fans alike can learn more about Can-Am vehicles from local Can-Am dealership staff and product specialists at designated vehicle display booths

at each venue. Booth visitors can also register on site for a chance to win a Can-Am off-road vehicle, including the Can-Am Defender, which is built to excel in agricultural and off-road settings with a tough, capable and clever framework. The booth activities will include offering free giveaways for those who register to win.

The 2017 Luke Bryan Farm Tour, in its ninth year, kicks off Thursday, Sept. 28, at Benes Farm in Lincoln, Nebraska. It concludes Saturday, Oct. 7, at Stowers Farm in Centralia, Missouri. Midwest farms in the states of Illinois, Indiana, Iowa and Kansas comprise the other tour stops.

About BRP 

BRP (TSX:DOO) is a global leader in the design, development, manufacturing, distribution and marketing of powersports vehicles and propulsion systems. Its portfolio includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am off-road and Spyder vehicles, Evinrude and Rotax marine propulsion systems as well as Rotax engines for karts, motorcycles and recreational aircraft. BRP supports its line of products with a dedicated parts, accessories and clothing business. With annual sales of CA$4.2 billion from over 100 countries, the Company employs approximately 8,700 people worldwide. 


Ski-Doo, Lynx, Sea-Doo, Evinrude, Rotax, Can-Am, Spyder, Defender and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners. 

About Luke Bryan

Country music superstar Luke Bryan is a two-time Academy of Country Music and Country Music Association Entertainer of the Year, a five-time host of the ACM Awards and the 2017 Super Bowl LI National anthem performer. He has sold over 10 million albums, 40 million tracks and garnered three Billion music streams. He debuted a new single “Light It Up” last week, which is the first song off a new album due out later this year.

Luke’s concert tours have consistently sold out shows across North America including many NFL Stadiums like the Patriot’s Gillette Stadium, Chicago’s Soldier Field, Cleveland’s First Energy Stadium, the AT&T Stadium in Dallas, Denver’s Sports Authority Field at Mile High, Ford Field in Detroit, home of the Vikings at US Bank Stadium in Minneapolis, Lincoln Financial Field in Philadelphia, Pittsburgh’s Heinz Field, and Levi Stadium in San Francisco. In the last three years, Luke has performed for 5.6 Million fans on tour and is currently touring across the U.S.

on his “Huntin’, Fishin’ And Lovin’ Every Day Tour” through October.

Visit or follow Luke on Twitter @LukeBryanOnline, Instagram and Facebook

For information: 

Can-Am Off-Road Public Relations 

Jerrod Kelley (Tel: 320.760.3330;