Polaris® Launches Polaris Adventures

Polaris® Launches Polaris Adventures

Minneapolis, MINN. (Nov. 30, 2017) — Connecting guests with unforgettable experiences coast to coast,

Polaris® Industries Inc. (NYSE: PII) has launched Polaris AdventuresSM, the premium network of ride and drive

destinations nationwide. Area experts, known as adventure outfitters, provide worry-free ride and drive options

in state-of-the-art Polaris vehicles to create safe, memorable adventures for all skill levels.

“We believe in integrating quality and innovation into everything we do, from the vehicles and products we

design, to the services and experiences we create for the consumer,” said Scott Wine, Chairman and Chief

Executive Officer of Polaris Industries Inc. “The concept for Polaris Adventures arose from our passion to

introduce people to powersports, and the realization that we could extend our reach by introducing a new,

premium opportunity for off and on-road day trips. With the growth of the ‘sharing economy’ we see this as a

unique opportunity to share the excitement of riding and driving Polaris vehicles with new customers all across

the country.”

Polaris Adventures was created after years of contemplating how to bring safe, memorable, vehicle-based

adventures to a broader audience nationally. The concept includes numerous outfitters nationwide; from the

tropical paradise of Maui, Hawaii, and the desert terrain of Ocotillo Wells, Calif., to the epic mountain passes of

Silverton, Colo., and the wooded trails and trout streams of Pittsburg, N.H.

“By establishing partnerships with local area experts, we have created a network of premium riding and driving

experiences throughout the country. From Maine to Maui, this program consistently delivers the highest quality

ride opportunities on the latest Polaris vehicles. The greatest reward is watching newcomers get into the

driver’s seat and create a lifetime of memories. That’s what it’s all about,” said Paul Vitrano, Vice President and

General Manager of Polaris Experience, LLC.

Explore some of the most picturesque routes across the country, through tall timbered forests, mountain

passes, desert pathways, snowy trails and even scenic highways in the latest off-road RZRÒ side-by-sides,

snowmobiles and highway-licensed SlingshotÒ open-air roadsters. With memorable points of interest for the

whole family, guests can choose between half or full-day rides with seamless click-and-book reservations on


“Simply put, we’re empowering families to explore,” said Jan Rintamaki, Director of Polaris Adventures. “My

fondest family memories are when we’re unplugged, enjoying nature and discovering new places. It’s an honor to

bring these same experiences to others.”

Rintamaki is the architect behind Polaris Adventures’ push for responsible recreation and concepts like ‘pick

your own adventure’ where, for example, you can load a family of four in a RZR at Bear Rock Adventures in

New Hampshire and explore April’s Maple, a sustainably harvested maple sugarhouse in Vermont.

Once guests have arrived at the location, outfitters offer adventure experiences driving state-of-the-art Polaris

vehicles that come equipped with intuitive navigation and accessories tailored to the local environment. All

guests are given vehicle and safety instructions, making the experience approachable for any skill level. Guided

tours are also available in select destinations. To start your adventure, visit adventures.polaris.com.

About Polaris Adventures: Polaris Adventures brings together a select network of outfitters to provide

premium ride and drive experiences at epic destinations nationwide. Creating safe, memorable, year-round

adventures for all skill levels, Polaris Adventures offers worry free half and full-day options for couples, families

and adventure groups in state-of-the-art PolarisTM vehicles. Visit adventures.polaris.com to learn more.

About Polaris

Polaris Industries Inc. (NYSE: PII) is a global powersports leader that has been fueling the passion of riders,

workers and outdoor enthusiasts for more than 60 years. With annual 2016 sales of $4.5 billion, Polaris’

innovative, high-quality product line-up includes the RANGER®, RZR® and Polaris GENERALTM side-by-side off-

road vehicles; the Sportsman® and Polaris ACE® all-terrain off-road vehicles; Indian Motorcycle® midsize and

heavyweight motorcycles; Slingshot® moto-roadsters; and Polaris RMK®, INDY®, Switchback® and RUSH®

snowmobiles. Polaris enhances the riding experience with parts, garments and accessories, along with a growing

aftermarket portfolio, including Transamerican Auto Parts. Polaris’ presence in adjacent markets globally include

military and commercial off-road vehicles, quadricycles, and electric vehicles. Proudly headquartered in

Minnesota, Polaris serves more than 100 countries across the globe. Visit www.polaris.com for more


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