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News and Events

News, releases, events, and updates from the off-road industry.

Back-up Alarm Beepers Now Available for Polaris ATVs and Side-by-sides

MCCruise opens door to more sales, new markets for Polaris dealers
Mount Waverley, Victoria January, 2018—MotorCycle Cruise Controls (MCCruise), a global leader in precision speed control devices, has developed a reverse motion warning kit specifically for Polaris vehicles used by government and corporations subject to OH&S requirements. Often a fundamental requirement in tender applications for large fleet buyers, so-called back-up beepers from MCCruise open profitable new markets for Polaris dealers in the US.The MCCruise reverse beeper kit was developed in direct response to a request from Polaris Industries Australia to fulfill a tender requirement for a Victorian State Government Department. The new broader availability to Polaris dealers worldwide will open new, important sales opportunities. Every MCCruise kit comes with start-to-finish sales and service support and a commitment to total customer satisfaction.  

Super Bowl® LIVE Law Enforcement Team to Use Polaris® Police RANGERs

Super Bowl®
  Minneapolis, January 23, 2018 – Polaris Government and Defense, a division of Polaris Industries Inc. (NYSE: PII), is providing 10 RANGER XP® 1000 EPS Northstar HVAC Edition side-by-side vehicles to the Minneapolis Police Department as it commands the public safety operation for Super Bowl® LIVE, the Big Game and other festivities. The Minneapolis Police Department, along with the support of officers from more than 50 Minnesota jurisdictions, are preparing for estimated 1 million Minnesotans and visitors to descend on Minneapolis and the surrounding communities 

Maier Manufacturing introduces the Widebody Kit and the X-17 Hood for the Polaris RZR XP 1000 / XP-4 1000 / RZR XP Turbo.

Give your RZR a more aggressive look by replacing your stock fender flares with Maier USA's new bolt-on Widebody Kit. Designed to integrate into the already aggressive RZR body lines, this Widebody Kit increases overall coverage by 3 inches. Made from Maier USA's proprietary TPO plastic, these Widebody kits are built to endure the extreme conditions they will encounter. As with all Maier USA products, these Widebody kits come complete with our Industry exclusive 1-Year Warranty against breakage. The Widebody Kit mounts over your stock fenders and does require some (optional) drilling of the stock fenders.

Yamaha Outdoor Access Initiative Celebrates 10 Years

Powersports Industry’s Leading Access Advocate Tops $3.5 Million in Funding & Support
Kennesaw, Ga. – January 23, 2018 – Yamaha Motor Corp., USA, is proud to announce the Yamaha Outdoor Access Initiative (OAI), the powersports industry’s premiere access program dedicated to ensuring outdoor recreation opportunities for future generations, celebrates it’s 10-year anniversary. To date more than $3.5 million in funding and equipment over the last decade has been contributed to OAI’s mission: to assist and support outdoor enthusiasts working to protect and improve access to public land, as well as educate the public on its safe, sustainable recreational use. In celebration of this historic milestone, Yamaha produced a video in tribute to the hundreds of projects supported by OAI over the past decade:

Kubota Unveils Its Best-Valued Utility Vehicle Yet: The New Model Expansion in the RTV-X1120 Series Delivers all the Power, Bells and Whistles at a Head-Turning Price

America’s Best Selling Diesel Utility Vehicle Manufacturer Sets the Bar Again, This Time in Value
GRAPEVINE, Texas (January 16, 2018) –  Kubota Tractor Corporation, the best-selling diesel utility vehicle manufacturer in North America since 2004*, enhances their current market standards with the introduction of the new RTV-X1120 models, Kubota’s most well-equipped utility vehicle at the best price among its competition. Designed for the commercial customers who use these machines for heavy duty work every day, the Kubota RTV-X1120 combines Kubota quality with enhanced power, torque and performance at a starting price point of $13,999 MSRP. 

Yamaha Announces 2018 SxS / ATV Racers and bLU cRU Support Program

Championship Bonuses Up for Grabs for Yamaha Racers in Premier Series / Events
KENNESAW, Ga. – January 11, 2018 – Yamaha Motor Corp., USA, announces their new and returning factory-supported Side-by-Side (SxS) and ATV racers for the 2018 season, including defending champions returning to race Yamaha’s pure sport YXZ1000R SxS and best-selling YFZ450R sport ATV. Yamaha’s bLU cRU race support program will continue


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