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Kawasaki

We Know Why You Ride

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FOOTHILL RANCH, Calif. (July, 15 2016) – In 1977, uttering the terms “internet,” “big data” and “social media” in a business meeting would probably earn you plenty of blank stares. That’s because print media and television were the undisputed kings of reaching customers. Harnessing these powerful communications tools, Kawasaki had already launched two advertising campaigns, “Come out ahead on a Kawasaki” in 1972 and “Let the good times roll.®” in 1973. Now it was time for the next step. In order to reach the most avid enthusiasts, advertising agency J. Walter Thompson created the “We know why you ride” campaign for 1977.           

2017 KAWASAKI TERYX® AND TERYX4™

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For the family looking to spend time together outdoors or the group of friends looking for an adventure the Kawasaki Teryx and Teryx4 side x sides provide the ultimate vehicle for fun on the trail. Assembled in Lincoln, Nebraska out of domestic and imported parts, the Teryx and Teryx4 side x sides are versatile enough to provide thrills for the whole family on the trails with standard Electric Power Steering (EPS), a 783cc V-twin engine combined with FOX Podium 2.0 suspension and rugged enough to help out with chores with plenty of torque and 1,300 pounds of towing capacity with a optional draw bar.

2017 KAWASAKI MULE SX™ Family

Kawasaki introduces the new MULE SX family of side x sides, featuring a variety of compact, lightweight models that are capable, durable and reliable, and packed with value.
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 Your business is growing, but your land isn’t a multi-acre farm—not yet. You need a vehicle that’s going to grow with your needs. A vehicle that will be there when you need it the most, whether it’s your first Mule™ side x side or a part of a fleet. It’s designed to go almost anywhere with its compact size, but pull well above its weight. The S stands for small; the X stands for strong, introducing the Small but Strong MULE SX.Unlike other models, the MULE SX side x side is designed for modesty. Built for those who need a hard working, go-anywhere machine, but without the size, speed and expense of its bigger MULE™ PRO series. Maybe your farm or business requires more, needing multiple Mules for your fleet, the MULE SX is also a great affordable option and easier to transport when you have multiple units to carry between job sites.

2017 KAWASAKI MULE™ PRO SIDE X SIDES

Kawasaki MULE PRO side x sides feature a full lineup of vehicles to meet your ranch needs
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The Kawasaki MULE PRO series features the fastest and most powerful MULE side x side ever built. With a wide variety of models available, the MULE PRO series is perfect for any ranch, job site, farm or fleet as well as time on trail. They provide side x side versatility with either a 812cc three-cylinder fuel injected DFI® gasoline engine that delivers a class-leading 48 lb-ft of torque, or a 993cc three-cylinder diesel engine that has relentless torque when you have to haul or tow all day long. Power from the engine is passed through a precisely tuned Continuously Variable Transmission (CVT) with an electrically selectable 2WD/4WD system and dual-mode locking rear differential, giving the driver control in any condition. The side x side is built with a tough chassis that provides a smooth ride through the use of independent suspension front and rear. The suspension provides a generous 8.7” of travel and excellent ground clearance allowing the vehicle to traverse most terrain.

2017 KAWASAKI KFX® ATV MODEL RANGE

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Everyone is looking for the fun of riding, and the Kawasaki KFX® ATV family offers two entry-level models for novices. The KFX ATV has a number of features aimed at helping riders gain ATV riding experience at lower speeds. These ATVs are a great way for new riders to gain riding experience and offer the introductory step into a lifetime of fun in the powersports industry. KAWASAKI KFX® 90

New Model Test - Day of the Diesel

Testing Kawasaki's Diesel Powered Mule Pro
Written By: 
John Arens
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Kawasaki may not have the largest lineup of ATVs and Side x Sides but without fail, the models they do offer all carry three important traits. Across the board the Kawasaki ATVs and Side x Sides are rugged, reliable, and extremely versatile. They’re ready for work or play, and they’ll never let you down.

Coming to America

Surprisingly, the birthplace of Kawasaki Motors Corp., U.S.A. was not the Golden State but old-town Chicago.
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                                           IRVINE, Calif. (Mar. 1, 2016) -- Exactly 50 years ago today, on March 1, 1966, American Kawasaki Motorcycle Corp. (AKMC) opened for business in Chicago, with a modest sales office at 208 South La Salle Street and a two-story parts warehouse at 2860 North Lincoln Avenue.

2016 Models - Lean and Green

The 2016 Kawasaki Teryx and ATV Lineup
Written By: 
Staff
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Kawasaki is a company on the move. They’re constantly tweaking their ATV and Side x Side lineups to make every model better, and since the overall number of Kawasaki models is a little smaller than some competitors, they can really hone the fine details that can make or break a design. For 2016 the majority of their effort was focused on a model released only a little over a year ago.

New Model Test - Day of the Mule

Ranch Time with the 2016 Kawsaki Mule Pro-FX and Pro-FXT
Written By: 
John Arens
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A year ago we were treated to a tour of Kawasaki's sprawling, Lincoln, Nebraska manufacturing plant for a factory tour, and for the introduction of one of the most important models Kawasaki has ever built.  There on the edge of the prairie is the birthplace of nearly every Kawasaki ATV, Jet Ski watercraft, Teryx Side x Side, and hardworking yet often overlooked Mule utility vehicle.  That day marked a turning point for the lowly Mule, though.  It was the unveiling of the completely new, modern, and most capable Mule ever, the Mule Pro-FXT.

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