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Kawasaki Becomes Newest OEM Participant at 2014 American International Motorcycle Expo

Manufacturer Schedules World Debut of 2015 Product in Orlando
IRVINE, Calif. (August 11, 2014) – Kawasaki Motors Corp., U.S.A. (KMC) establishes itself as the latest OEM to join the growing list of exhibitors showcasing new products at the 2014 American International Motorcycle Expo (AIMExpo). The groundbreaking event returns to the Orange County Convention Center in Orlando, Florida, this October 16-19.  Kawasaki has chosen the all-in-one platform AIMExpo provides to announce key 2015 products, one of which will make its world debut in Orlando. Attendees will also be able to witness the North American introduction of all-new vehicles in several categories that demonstrate the heritage and dynamic capabilities of Kawasaki Heavy Industries.  “AIMExpo demonstrated last year that it can serve as the ideal platform for media and brand activities and Kawasaki will leverage this grand stage to reveal new products, as well as interact closely with dealers and consumers,” explained Kevin Allen, Kawasaki Manager, PR + Brand Experience. “We have some very exciting new product to share and AIMExpo is the perfect place to make these announcements."

Test Ride - Team Player

Kawasaki's Trail Taming, Overachieving Brute Force 300
Written By: 
John Arens

It’s easy to overlook smaller displacement machines in favor of much larger, more powerful models. The old saying, “Good things come in small packages,” certainly applies to ATVs as well, and one of the best examples is Kawasaki’s Brute Force 300. It not only looks great, but after our last ride on the 300, we knew it was something special. We needed to get one on our turf for some extended weekend trail time.

Rock Star - 2014 Kawasaki Terxy4 800

Two Days of Hard Time with Kawasaki’s New Teryx4 800 Show It’s More Than Just a Great Machine
Written By: 
John Arens and Wayne Davis

Less than two years after the introduction of their trail loving Teryx4 Side x Side, Kawasaki has given it a round of updates designed to increase its performance, comfort, and curb appeal. After our first ride over some of the toughest terrain in Utah, we can say it was a success.

Nakagawa Named President At Kawasaki Motors Corp., U.S.A. As Teranishi Leaves To Assume Management Of Company’s Japanese Subsidiary

IRVINE, Calif. (Feb. 19, 2014) – Kawasaki Motors Corp., U.S.A. (KMC) has announced that Masafumi “Masa” Nakagawa will succeed Takeshi “Tak” Teranishi as president of the company, effective April 1.  Nakagawa, who spent six years at KMC’s Irvine headquarters in the late 1990s, will transition to his new position when Teranishi, who joined KMC in 2009, leaves to assume the presidency of Kawasaki Motors Corporation Japan.

Scoot & Shoot - Hunting Buddies

Kawasaki and Hoyt Partner for Outdoor Adventure
Written By: 
Wayne Davis

Kawasaki makes some great off-road vehicles.  Many of our greatest adventures have been on Kawasaki ATVs or their Teryx Side x Sides.  When talking to any of the Kawasaki staff, you sometimes get the feeling they’re proud of the machines, but they really just love to ride even more.  They build their vehicles for the adventure and they’re constantly looking for the next opportunity for an awesome ride.  So are we!  

The All-New 2014 Kawasaki Teryx Commercial

The all-new 2014 Kawasaki Teryx has been waiting for this moment. It's ready, and stronger than ever. 

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Kawasaki announces new 2014 models

Sept. 6, 2013  San Diego, Calif., - Kawasaki Motors Corp., U.S.A. announced the following new 2014 models today:New Kawasaki Models For 20142014 Versys ABS2014 Ninja® 1000 ABS  2014 Teryx®2014 Teryx® CAMO20114 Teryx® LE2014 Jet Ski® Ultra® 310X 2014 Jet Ski® Ultra®310X SE2014 Jet Ski® Ultra® 310R2014 Jet Ski® Ultra® 310LX

Kawasaki Will Live the Legend in Conjunction with Disney/Jerry Bruckheimer Films’ “The Lone Ranger” Set for Release July 3

Adventurous story from Disney/Jerry Bruckheimer Films stars Johnny Depp and Armie Hammer
IRVINE, Calif. (June 14, 2013)–Kawasaki Motors Corp., U.S.A. (KMC) announced a unique tie-in with “The Lone Ranger,” a Disney/Jerry Bruckheimer Films production set for national release on July 3.  The powersports products marketer will use this new reimagining of the popular story to help carry product messages for its off-road motorcycles, four-wheel vehicles and street motorcycles. 

Kawasaki Hatfield McCoy Adventure Ride

Kawasaki recently partnered with premium outdoor companies including RealTree™, Hoyt® Archery and Delta® McKenzie® Targets for some epic off-roading and bow shooting in the rugged Hatfield-McCoy Trails of West Virginia. Here's what some of the adventurers had to say about the Teryx4 tackling whatever the wild could throw at it, shooting some zombies and blending in while doing it.


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