You are here


Polaris Acquires Electric Motorcycle Business from Brammo

Acquisition Includes Certain Assets, Technology, and Trademarks
MINNEAPOLIS (January 15, 2015) — Polaris Industries Inc. (NYSE: PII) today announced it has acquired the electric motorcycle business of Brammo Inc. In addition, Polaris is acting as a leading investor in a recapitalization of Brammo that enables the company to focus exclusively on the design, development and integration of electric vehicle powertrains.

Polaris Industries Inc. Announces Expansion of Manufacturing Operations

Addition of a new production facility will provide needed capacity and flexibility to support growth as well as close proximity to key customers
INNEAPOLIS (January 9, 2015) — Polaris Industries Inc. (NYSE: PII) today announced plans to build a new production facility in Huntsville, Alabama to provide additional capacity and flexibility as the company continues to experience rapid growth. Located Southwest of Huntsville City Center, the 600,000 square-foot facility will focus on off-road vehicle production. Polaris selected Huntsville due to its skilled workforce, history of technology and innovation, existing utility infrastructure, and strong local and state resources supporting economic development. The 453-acre Huntsville site offers Polaris close proximity to its key customer base in the Southeast U.S. and strong logistics network.

Polaris RZR Official UTV of Best in the Desert

Polaris RZR to sponsor four BITD races
Minneapolis, January 6, 2015- Polaris Industries today announced Polaris RZR is the “Official UTV” of Best In The Desert (BITD) Racing Series and that the company will be sponsoring several BITD races this season starting with the THR Motorsports Parker 250 presented by Polaris RZR. “Best in the Desert has been at the forefront of promoting desert side-by-side racing, and Polaris RZR is excited to support the series and its racers,” said Craig Scanlon, general manager of Polaris Side-by-Side Vehicles. “Our partnership with Best in the Desert will help us share the off-road racing experience with more people so we can continue to build interest in the sport.” Along with RZR being the Official UTV of BITD and the presenting sponsor of the THR Motorsports Parker 250, Polaris RZR will be the title sponsor for both The Mint 400 in Las Vegas, NV, on March 13-15, and the first-annual UTV World Championship, to take place in Laughlin, Nevada, February 19-21. Polaris RZR also is the presenting sponsor for the Blue Water Desert Challenge to take place in Parker, Ariz., onOctober 9-11. “We are extremely proud to start our 2015 race season and welcome a new partnership with Polaris RZR,” said Casey Folks, director of Best In The Desert. “This is a perfect fit since teams running the PolarisRZR have always been a dominant force at Best In The Desert events. In fact, for 2015, Brandon Schueler enters the season as the reigning Pro UTV Class Champion behind the wheel of his Jagged X PolarisRZR.” This year’s THR Motorsports Parker 250 presented by Polaris RZR will feature a new two-race format. The race will be split into two separate races; one race for Motorcycles and Quads, and another race for the UTVs. Both races will be run on the same 80-mile loop that features some of the best spectating areas available in off-road desert racing today. The famous “Parker Python” will again be a big part of the course with its thrilling rough sections. About PolarisPolaris is a recognized leader in the powersports industry with annual 2013 sales of $3.8 billion.  Polaris designs, engineers, manufactures and markets innovative, high quality off-road vehicles, including all-terrain vehicles (ATVs) and the Polaris RANGER® and RZR® side-by-side vehicles, snowmobiles, motorcycles and on-road electric/hybrid powered vehicles. Polaris is among the global sales leaders for both snowmobiles and off-road vehicles and has established a presence in the heavyweight cruiser and touring motorcycle market with the Victory and Indian Motorcycle brands.  Additionally, Polaris continues to invest in the global on-road small electric/hybrid powered vehicle industry with Global Electric Motorcars (GEM), Goupil Industrie SA, Aixam Mega S.A.S., and internally developed vehicles. Polaris enhances the riding experience with a complete line of Polaris Engineered parts, accessories and apparel, Klim branded apparel and ORV accessories under the Kolpin and Cycle Country brands. Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII,” and the Company is included in the S&P Mid-Cap 400 stock price index. Information about the complete line of Polaris products, apparel and vehicle accessories are available from authorized Polaris dealers or anytime at

Camp RZR Brimstone® to be featured on Destination Polaris
Camp RZR Brimstone® will be featured on Destination Polaris on Sunday, January 11, 2015 at 11:30 a.m. on Fox Sports. The episode will air again on Thursday, January 15, 2015 at 3:30 p.m. If you missed this awesome event, this would be a great opportunity to see what all went down on that action packed weekend. If you were there, you should tune in to see if you made it into any of the footage! This was by far the most EPIC ATV/SXS Event of the year. Be sure to tune in!Destination Polaris is a program all about the passions of America’s ATV riders. From sand dunes to mountains peaks, canyon rides to mud pits, Destination Polaris is your authority for all terrain travel. Hosts, Jared Christie and Laura Schara, join riding experts as they discover remote trail systems and the world's top ATV riding locations.  

Polaris Announces New ATVs and RANGERs
Minneapolis, January 7, 2015 – Polaris Industries today announced the company’s newest ATV and RANGER® offerings. These units will be in addition to the Model Year 2015 line up announced in July. All units will be available in dealerships in late January.ATVs2015 Sportsman XP® 1000-Titanium Matte Metallic Limited EditionLaunched for Model Year 2015, Sportsman XP 1000 leads the Big Bore category in power and performance. Based on the revolutionary XP chassis, the Sportsman XP 1000 offers the smoothest, most-refined ride in the industry coupled with the highest performance in its class due to its 88 horsepower ProStar® single overhead cam 1000 twin-cylinder Electronic Fuel Injected (EFI) engine. Other features found on the Sportsman XP 1000 are the new high-performance, close-ratio, On-Demand, True All-Wheel Drive (AWD) system for improved traction; Electronic Power Steering (EPS); Polaris’ Engine Braking System (EBS) with Active Descent Control (ADC) to control downhill braking for optimal control and smooth, even deceleration to all four wheels; a Polaris HD 2500 lb/1133 kg winch and new plow accessory integration so the vehicle can work harder. 

Polaris Announces Special FOX Edition and New RZRs in Limited Edition Colors
Minneapolis, January 7, 2015 – As part of RZR’s continuing innovation and commitment to its enthusiasts, Polaris is announcing several new models featuring new paint schemes and graphics, and a new RZRXP 1000 EPS model with the first-ever Internal Bypass Shocks available on a side-by-side. The new RZR XP 1000 EPS FOX Edition is hands-down, the best performing suspension ever offered on a sport Side by Side, featuring highly-tuned FOX Podium® Internal Bypass Shocks, re-tuned coil-over springs, new front stabilizer bar and softer rear bar. The vehicle offers the next generation of suspension innovation that takes Razor Sharp Performance to a whole new level.

Polaris Adds Another Multi-Passenger Vehicle to the RZR Family

Introducing the new RZR 4 900 EPS
Minneapolis, January 7, 2015 –This past July, Polaris® introduced one of the biggest RZR®  line-ups ever and continued to fuel the RZR lifestyle by offering the widest variety of vehicles for every type of sport riding. With the introduction of the new 2015 RZR 900 and RZR S 900, Polaris redefined the first two RZR products ever built by providing the vehicles with unequalled power, highly-capable suspensions, unmatched agility, and revolutionary ergonomics and styling. To continue RZR’s tradition of offering the most-complete line-up of sport side-by-sides, Polaris is introducing the new RZR 4 900 EPS, one of the most versatile, multi-passenger side-by-sides available.

Polaris RZR Sweetens Pot for 2015 King of the Hammers

Minneapolis, December 30, 2014- The King of the Hammers (KOH) is known as the toughest off-road race in the world, and this year, the person who conquers the course will not only go home with “The Hammer,” but also a brand-new, 2015 RZR XP 1000 EPS. As part of Polaris RZR being the official side-by-side of the race, Polaris sweetened the deal by offering up a RZR XP 1000 EPS to the Pro Class side-by-side winner. Last year, 26 side-by-sides would vie for “The Hammer” with five-time Hammers Winner Mitch Guthrie winning in his RZR XP 1000 EPS. 

Polaris Teams with Xtreme Plus for Dakar Rally

Partnership has seen three, back-to-back victories
Minneapolis, December 29, 2014- Polaris Industries today announced the company will, once again, team with Xtreme Plus to take on the world famous Dakar Rally. The partnership has yielded three, back-to-back victories by solo racer Willy Alcaraz. French Racer Alcaraz will be trying to win his fourth Dakar as a solo racer, an incredible feat given the tough racing conditions the race presents. Xtreme Plus also will field two other teams in the race, Team Munk/Delaunay from Denmark and France, and Team Gibbs from the United Kingdom. All teams will race the RZR XP 1000 for the first time with the hopes of taking home a Dakar win. 

Destination Polaris Off-Road TV Show

The award-winning, off-road TV show Destination Polaris is back on the air and is bigger than ever. More new shows, more air times and more action are all a part of Season 6. The crew travels to Utah, Idaho, New England, Nevada, Pennsylvania, Washington and Canada. Plus, Project X returns with some of the of best custom builds in the country. The all new season premieres Jan. 4 on Fox Sports Networks. You can tune in Sundays at 11:30 am, Tuesdays 8:30 am and Thursdays at 3:30 pm. For more information on the show or behind the scenes footage go to


Support our site we are a Amazon Affiliate partner.